Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. If it’s well under 4%, you may want to tweak your ad copy!

Google 277

Google Evaluation Grant Campaign 277

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics Digital 64

Bloomerang

AUGUST 16, 2021

Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. You know what they say about measurement, right? Track your own data.

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Analytics Strategy Fundraising Benchmark 122

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

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Measure Learning Metrics Social Media 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). Is your organization using video and getting results? How are you measuring those results?

Benchmark 120

Benchmark Video Practice Measure 120

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 99

Measure Track Model Seattle 99

Amy Sample Ward

DECEMBER 22, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you’re achieving that key outcome for impact. By Julie Macalik, with Greenlights for Nonprofit Success.

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Measure Issue Impact Method 143

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder.

Measure 50

Measure Metrics Nonprofit Ratio 50

NTEN

OCTOBER 24, 2011

And though we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Measuring your activities is as important as what you’re posting, or how many times a day you post.

Social Media 88

Social Media Measure Media Social 88

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. Analyze the results and commit to a frank discussion. Set benchmarks for performance and accomplishments and highlight progress at each meeting. I’ll get on my Association 4.0 What could we have done better?

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Evaluation Government Director Facilitation 251

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

CauseVox

APRIL 6, 2023

However, with the right strategies and tools, small nonprofits can achieve exponential results. Key benchmarking metrics to plan and track small peer-to-peer fundraising campaigns Best practices for setting fundraising goals, recruiting and engaging peer-to-peer fundraisers, creating compelling campaigns, and measuring success.

Fundraising 74

Fundraising Benchmark Metrics Nonprofit 74

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman. In order to know how to measure crowdsourcing results, you first need to understand what kind of crowdsourcing you’re implementing.

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Measure Aggregator Platform Consultant 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

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Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What are your KPIs?

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Hurricane Measure Social Media Pledge 97

NTEN

JUNE 14, 2012

Last summer, we pulled together data from some of the country’s leading nonprofits to bring you the 2011 Benchmarks Extra: Facebook report, laying out basic benchmarks for nonprofit pages on Facebook. To download the 2012 Benchmarks Extra: Facebook, simply “like” M+R's page on Facebook.

Benchmark 60

Benchmark Facebook Report NTEN 60

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. Video engagement on social media is the measurable action that viewers take after watching. Results showed that although joy was the most common emotion elicited, surprise came in a close second. He and his team work with nonprofits across the U.S.

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Video Share Social Social Media 312

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. Helps you measure how your targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits. Starts now!

Benchmark 43

Benchmark Results Studies DC 43

Qgiv

OCTOBER 17, 2023

Automated Campaign Improvement Suggestions: Fundraising IQ continuously analyzes campaign performance and will soon provide real-time benchmarks to help organizations optimize their fundraising efforts for maximum impact. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

Fundraising 59

Fundraising Press Test Industry 59

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Benchmark Digital Trend Report 62

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. . Usable email file size is up 8%.

Benchmark 55

Benchmark Metrics Report Online 55

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Here, we explore for whom change is desired and who is defining and measuring that change. Who decides what is measured? This can range from them being consulted to owning the results.

Participatory 82

Participatory Evaluation Empowerment Grant 82

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. Databases - Nonprofits can use these tools to track data in real time and report on results.

Measure 81

Measure Issue Impact Method 81

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Eric Jacobsen Blog

FEBRUARY 5, 2024

This book is the result of what we have learned teaching leadership and business acumen classes to rising and senior leaders at Fortune 500 companies for twenty years,” share authors Nathan Kracklauer and Bjorn Billhardt. When we're in a book club, we get that social validation. Whew, I thought I was alone, but I'm not" is comforting.

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Skills Learning Knowledge Leadership 92

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

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Benchmark Studies Marketing Online 40

Care2

JANUARY 31, 2010

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

Benchmark 64

Benchmark Social Media Studies Media 64

sgEngage

SEPTEMBER 7, 2022

Be clear in how you measure job performance so everyone on your team understands their duties and the expectations around their role. Measure the most important goals that lead to results. Sharing peer trends and results quarterly with the whole team can also drive performance throughout the year.

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Develop Management Gift Proposal 73

Media Cause

MAY 8, 2023

How will you measure the success of your paid advertising campaign? Clicks CTR Form Submissions The result? One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

NTEN

FEBRUARY 22, 2010

Session: Online Fundraising Benchmarks and Metrics. Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. Industry benchmarks are meaningless unless you know how your organization compares to them. Speaker: Steve Maclaughlin, Blackbaud.

Benchmark 44

Benchmark Metrics Question Online 44

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic. What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. They set out to raise £750 for a new machine to measure oxygen levels in babies’ blood, but significantly exceed their original target. Get Planning Now.

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Giving Tips Game Digital 112