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Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. Looking for benchmarks?

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Released at the 2012 NTC Today: The New eNonprofit Benchmarks Study from M+R and NTEN

NTEN

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. Sounds like we need to be optimizing our emails for mobile devices! That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". > Download the 2012 eNonprofit Benchmarks Study.

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11 Donate Now Best Practices for Nonprofits

Nonprofit Tech for Good

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. Charity Navigator reports that 7 out 10 nonprofits in theUnited Statesdo meet that minimum benchmark. Launch a Sustainer Program.

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? That sounds suspiciously like 20% to me.

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

What next steps can you take to communicate more effectively by email, postal mail, and online? At this level, your fundraising plan should cover the next three to five years and be reviewed and evaluated quarterly for your performance against the plan’s benchmarks. Donor communication is woefully lacking in many nonprofits.

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Member Round Up: Fundraising tips, new research, and tools

NTEN

As you refine your fundraising strategy and explore new ways of connecting with donors, check out Blackbaud ''s 2013 Online Marketing Benchmark Study for Nonprofits to compare your organization to others and gather new ideas. Sound challenging? See the submission timeline, sign up for the mailing list, or submit your cause film here.

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10 Ways to Find Monthly Donors for Your Small Nonprofit

Get Fully Funded

There’s your benchmark for figuring out how YOUR monthly giving program is doing. They find that a lot of their monthly donors give $24 to pay for 2 days of care (and that’s right in line with Erica’s benchmarks). For animal causes it’s about $22. If your donors aren’t giving that much on average, maybe it’s time to upgrade them.

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