Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 341

Practice Online Fundraising Nonprofit 341

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. What’s not ideal?

Websites 239

Websites Nonprofit Guidelines Phone 239

EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. Two weeks later, you get their end-of-year appeal in the mail. It’s clear: texting is now the status quo.

Donor 216

Donor Giving Gift Photo 216

Get Fully Funded

FEBRUARY 22, 2022

As your nonprofit starts to blossom, don’t be surprised if you are conflicted over how much to spend on nonprofit administration, especially fundraising. But you have to spend some money on running your nonprofit. This is a WHOLE other issue – how to succeed at direct mail fundraising.). And fundraising.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Rate email Open Change 122

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is. The key here: people are reading your message.

Benchmark 88

Benchmark Studies Report Mail 88

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. Mail stats. Mail stats.

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Stats Trend Mail Fundraising 96

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Do you know what topics people care about? Start with benchmark data.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

TechImpact

MAY 12, 2014

Nonprofits across the world are outfitting their nonprofit to bring their missions to the palm of everyone’s hand. If your nonprofit isn’t sure how to make the move to mobile, Tech Impact has you covered. Here are 14 statistics that will get your nonprofit thinking mobile now, instead of later. Equinux (June 2013).

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Statistics Mobile Marketing India 168

Bloomerang

MARCH 27, 2024

Take every opportunity to reaffirm to your fundraising teams the importance of a diverse donor base which includes not only people of varying backgrounds, but women donors. Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector.

Philanthropy 90

Philanthropy Strategy Fundraising Indiana 90

Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . These nonprofits have gotten really good at making it easy for people to understand how their donation will make a difference.

Donor 128

Donor Nonprofit Gift Missouri 128

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% In fact, the average engagement rate on Facebook for nonprofit posts is a mere 0.08%. It depends.

email 52

email Rate ROI Social Media 52

Neon CRM

NOVEMBER 17, 2023

For member-based nonprofits and associations, retaining members is the key to sustaining long-term success. Fundraising The Top 5 Best Nonprofit Social Media Examples 7 min read Read Now 2. Fundraising Nonprofit Event Planning: A 12-Step Guide to Success 34 min read Read Now 3. method of keeping in contact with your members.

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Strategy Measure Social Media Metrics 98

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. The Nonprofit Organization’s Guide to Email Marketing. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

FEBRUARY 27, 2012

The following is an excerpt from Chapter 1 of Social Media for Social Good: A How-To Guide for Nonprofits. Pundits and bloggers in the nonprofit sector often lament the inability of social media to raise money for nonprofits. Make Sure Your Nonprofit’s Information in GuideStar Is Current. It’s true that Web 2.0

Donation 223

Donation Practice Mail Newsletter 223

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

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Benchmark Rate Studies Consultant 59

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success.

Benchmark 56

Benchmark Measure America Blackbaud 56

sgEngage

FEBRUARY 4, 2022

The nonprofit world reached a “Tipping Point” in 2020: we believe the future of our industry will look significantly different from its past. . At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . What is Data Intelligence? .

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Data Houston Classes Analytics 99

Forum One

MARCH 20, 2023

The Forum One team is excited to be back in person at the annual Nonprofit Technology Conference (NTC) , which is taking place this year at the Denver Convention Center in Denver, Colorado. Speaker: Julia Bradshaw , User Experience Design Manager, Forum One [Breakout Session] Paid Social and Search: Worth the Investment for Nonprofits?

Denver 57

Denver Colorado Social Media Info 57

Nonprofit Tech for Good

OCTOBER 5, 2011

The following is an excerpt from Chapter 6 in the newly released Social Media for Social Good: A How-To Guide for Nonprofits. The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. for Nonprofits. for Nonprofits.

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Linkedin Group Practice Management 194

sgEngage

NOVEMBER 24, 2021

Crowdfunding is the simple act of raising money from many people to fund a project, appeal, or cause. Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” It’s fundraising for the people, by the people.

Blackbaud 105

Blackbaud Articulate Gift Global 105

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. Even more interesting: With one nonprofit participant (who was sending non-mobile optimized emails), M+R ran a study to see how many people were opening the nonprofit’s emails on a mobile phone. a third had not.

Benchmark 64

Benchmark NTC Studies NTEN 64

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Maybe your nonprofit hasn’t yet developed an online fundraising plan.

Ideas 98

Ideas Online Fundraising Charity 98

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Everyaction

JULY 18, 2018

The Nonprofit Fundraising Strategic Plan Guide explores the fundraising planning process and breaks down each of the necessary elements that will allow you and your team to elevate your next campaign. Your fundraising team should bring together a mix of nonprofit pros with complementary skills and align them around your strategic plan.

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Guide Fundraising Nonprofit Template 108

Bloomerang

AUGUST 23, 2023

Now, who exactly are all of these people in your database? Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc.

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Report Donor Database Template 86

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. Out of 151 nonprofits, only 24 of them scored 76% or above. Tell people what you want them to do quickly.

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Studies Online Fundraising Nonprofit 78

Care2

MAY 19, 2014

Is your nonprofit investing the right amount of money, resources, and strategy into digital? To help get your organization thinking about this investment, check out the key findings from the Charity Dynamics'' report: How Today''s Nonprofits Approach Digital Spending and Why It Matters to You. Probably not. 332 individuals responded.

Digital 73

Digital Money Mobile Benchmark 73

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Neon CRM

JANUARY 25, 2024

Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Your member newsletter could be an opportunity to help members connect with the people behind your organization, such as your CEO or another key person in leadership or on staff.

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Newsletter Content Ideas Tips 52

Connection Cafe

FEBRUARY 5, 2018

Nonprofits have the potential to Do. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. Encouraging people to become sustainers lets them support your cause in a way that’s consistent and easy for them.

Time 33

Time Fundraising Benchmark Trend 33

Care2

SEPTEMBER 21, 2013

What kinds of charities do people support? This is not surprising given that many people across generations are still feeling the impact of a struggling economy. For example, d irect mail is not dead. Generations Y and X prefer to give online, and as many Baby Boomers say they give online as via direct mail.

Generation 66

Generation Philanthropy Canada Benchmark 66

Qgiv

DECEMBER 7, 2022

Your nonprofit needs a strategic fundraising plan to approach fundraising intentionally. Each step in your fundraising plan has a purpose and that purpose is to help your nonprofit raise crucial funds you need to achieve your mission. It’s important because it keeps nonprofits from floundering around in the dark.

Develop 52

Develop Fundraising Fund Raise 52

Forum One

OCTOBER 13, 2022

The annual Nonprofit Technology Conference (NTC) is NTEN’s signature technology event. It brings together over 2,000 of the best and brightest nonprofit professionals from around the world. Paid Social and Search: Worth the Investment for Nonprofits? Now more than ever, people rely on technology.

Colorado 46

Colorado Digital Audience Denver 46