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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. About half of M+R Benchmarks participants reported working with social media influencers in 2023. The 2024 M+R Benchmarks Study is a big, big operation, and there’s so much more waiting for you at mrbenchmarks.com. Sign up now!

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Be Part of the 2024 M+R Benchmarks Study!

M+R

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. Lots more info about the UK study (including our expansion pack to Europe!) Read time: 2 minutes Check it out!

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Sign up for Scout Quest and get more info on the website here ! P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Have a question? Just not sure? Email us here !

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Doesn’t seem to share info about cost or impressions. Nonprofits can use this information to benchmark their own ad performance and identify areas for improvement. Microsoft Advertising Transparency Reports: [link] Provides spend data and ad creatives for ads across Microsoft platforms. How Should Nonprofits Use Ad Libraries?

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . For more info on the Benchmark’s email findings tune in today for our webinar “ Why You Shouldn’t Stop Sending Email ”. .

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Nonprofit Social Media Benchmarks Study

Care2

Interested in setting Facebook and Twitter benchmarks for your nonprofit but don’t know where to start? Check out M+R Strategic Services first Nonprofit Social Media Benchmarks Study , which includes sample research by groups such as Easter Seals, Oxfam, Human Rights Campaign, League of Conservation Voters, and more.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Capture more info during event registrations. The point is to get creative in how you capture info about your supporters. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Ask for interests during the email signup process. Analyze the stats of previous emails.

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