CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. In fact, 1 in 4 solicitation emails from peer-to-peer fundraisers result in donations, compared with 1 in 1,250 emails from a nonprofit. “1

Ideas 98

Ideas Online Fundraising Charity 98

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. And it may make sense for that second gift to be part of a sustaining giving program.

Benchmark 20

Benchmark Online Report Gift 20

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. While every organization these days communicates through email, direct mail, telephone, tabletop, events, etc.; coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Care2

NOVEMBER 11, 2009

The Value of an Email. What’s an email worth? selecting the number of addresses you can use a subset, such as all email gathered from a particular source or in a given year, or your entire file. Calculating the average one year value of an email. Average lifetime value per email. Average lifetime value per email.

email 56

email Benchmark Measure Advocacy 56

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird.

Channel 118

Channel News Mail Blogger 118

sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

Blackbaud 90

Blackbaud Benchmark Nonprofit Chart 90

DNL OmniMedia

DECEMBER 13, 2021

This includes automating communications such as email, tracking responses or lack thereof, and discovering which marketing strategies best serve your audience to optimize your efforts accordingly. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g., Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Well have it available for download, soon.

Advocacy 44

Advocacy Social Media email Online 44

Care2

DECEMBER 8, 2010

million gifts to 66,470 different nonprofits from 2003 – 2009.&# Similar to offline fundraising, online fundraising is all about relationships. Hint: Build an email list and aggressively market to this list. At Care2, we encourage all of our clients to have a plan in place for building an email list year-round.

Studies 70

Studies Summary Online Giving 70

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Did you know that more than 50% of constituents receive email on their mobile devices? Like a good major gifts solicitation, there will be questions.

Technology 44

Technology Leadership Offline Demographics 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

Reflection is also hard to do when you get pulled into the fast moving, forward current of digital channels or when you’re chipping away at your email or scheduled for back-to-back meetings. What inspires me is that any time invested in learning and measurement definitely pays you back. Set A Realistic Goal Based On Benchmarking.

Social Media 129

Social Media Online Learning Fundraising 129

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Online donors give much larger gifts than traditional donors. Despite the fact that online-acquired donors give higher gifts both initially and over time, they renew at lower rates overall.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. All generations are becoming increasingly multichannel and the web and email are often the preferred methods of communication with charities. Do people read your emails?

Technology 37

Technology Guide Proposal Leadership 37

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. In 2009 Volunteers of America looked to get more out of their online fundraising program by tapping into the power of integrated online and offline fundraising. How’d they do it? What were the results?

America 24

America Results Volunteer Offline 24

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. For offline and online donors, each channel should support one another. However, if time does not allow a direct mail piece, focus resources on crafting a dedicated email series. Hard stop to the campaign.

Build 38

Build Donor Channel Sound 38

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Prices vary widely, from about $0.12 - $0.60

Social Media 47

Social Media Online Advocacy Media 47

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. The more you can automate tasks like email sends, donation receipts, and event registration confirmations, the more bandwidth your team will have to focus on donor stewardship.

Raise 98

Raise Strategy Help Fundraising 98

M+R

JANUARY 31, 2023

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. 71% of the nonprofits surveyed saw a small decline in year-over-year revenue, and 60% saw a decline in the number of gifts.

Fundraising 106

Fundraising Gift Digital Trend 106

Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

email 89

email Marketing Strategy Fundraising 89

Care2

SEPTEMBER 20, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Fundraising Advocacy 28

Connection Cafe

MARCH 30, 2011

Did they designate the gift? Sometimes organizations don’t even actually get to the ask unfortunately – they know the best window is right after someone has made a gift, but they need to be prepared to run a test. Do you even know your own benchmarks? What channel did they use? What third party data can I use?

Disaster 26

Disaster Donor Japan Test 26

Care2

SEPTEMBER 25, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Online Advocacy Fundraising 28

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

MAY 29, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) But how soon, exactly?

Social Media 28

Social Media Advocacy Activities Active 28

Tech Soup

MAY 22, 2012

Images and messages should complement each other, and organizations should personalize any literature - email, website, and so on - to display ownership and stay on-message. Update them with your organization’s progress and show them how their gift has made a difference. Follow Up Relentlessly.

Results 44

Results Online Donor Fundraising 44

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Online Advocacy 34

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” database, CRM, email provider, texting provider, payment processor, and analytics tool).

Digital 97

Digital Marketing Fundraising Strategy 97

NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. Online Donors Need to be Moved Offline. Download Now!

Online 234

Online Fundraising Offline Mail 234

sgEngage

NOVEMBER 9, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Will it work? Absolutely.

Los Angeles 64

Los Angeles Gift Charity Trend 64

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. And one of the best ways to do that is through integrated, consistent messaging across all channels – online and offline.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Neon CRM

SEPTEMBER 15, 2023

Asset Limits With our platform, nonprofits enjoy access to unlimited emails, forms, and file uploads to support every facet of your fundraising or membership activities. You can set action-based triggers to send emails, thank-you letters, or donation receipts based on constituent activity.

Software 52

Software Fundraising Oracle Structure 52

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. 77% of nonprofits had at least one online gift of $1,000 or more last year. The median online gift above $1,000 was $3,500 in 2009. Online donors don’t give offline Wrong.

Trend 79

Trend Online Giving Offline 79

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

2013 eNonprofit Benchmarks Study. Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social media networks like Facebook! billion email messages sent to 45 million list subscribers, 7.3 RESEARCH STUDIES.

Studies 112

Studies Research Attention Data 112

sgEngage

APRIL 29, 2021

The data set included 16 million donors who gave 57 million gifts for a total of $2.4 Though the share of donors making recurring gifts declined modestly from 18% in FY2019 to 17% in FY2020, the number of sustainers increased by 11% over the same period. In FY2020, both overall donors and revenue increased at the medians from FY2019.

Retention 50

Retention Gift Rate Conversation 50

Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. What’s the average gift amount for your campaigns compared to events? This will help you pinpoint and benchmark your current retention rates by fundraising stream, and average donation information. Get started early.

Charity 30

Charity Strategy Online Virtual 30