Nonprofit Tech for Good

JULY 21, 2019

The average online gift in 2018 was $96.40 Email Fundraising. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits lose 20.18% of their email revenue ($92.8

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Stats Social Media NGO Media 279

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. 3) Prioritize your email campaigns. .

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Trend Digital Marketing Fundraising 316

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? You are 8 times more likely to get a response from a text message than a voicemail or email. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.).

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Donor Giving Gift Photo 216

M+R

MARCH 11, 2024

We identified 230,000 people on their file who were clicking on emails for other groups but not for them. They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. Email us here ! P.S. Guess who will be releasing a Benchmarks study on April 24? Have a question?

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Mail Results Benchmark United States 73

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all.

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Practice Donation Paypal Badge 363

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Including last year’s gift amount. Analyze the stats of previous emails.

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email Raise Cancer Info 230

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

EveryAction

SEPTEMBER 7, 2022

Sustainer programs are growing in popularity—M+R’s Benchmarks for the year 2021 found that recurring giving grew by 24 percent over 2020. Provide an online gift management method: Reassuring your donors that they’re in control of their gift is an important step in building trust with them. Check out our last installment here !

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Communication Practice Program Instruction 130

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 339

sgEngage

JANUARY 16, 2024

Send Handwritten Letters First, Not Emails Email is faster and can return instant results, but old-fashioned handwritten letters give that personal touch. Follow up your handwritten request with an email if you don’t get a response to your paper pitch. You know your supporters best and which outlets they use the most.

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Effective Tips Fundraising Blackbaud 72

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

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Metrics Gift Track Tech 52

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Report Giving 144

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. As a result, emails expectations have changed.

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email Test Conference Benchmark 150

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

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Online Fundraising Benchmark Adwords 92

M+R

JANUARY 11, 2022

This includes all online revenue — ads, email, sms, etc. Fewer gifts, higher averages! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. Email is alive and well! Hello, SEARCH! Hmmm, social!

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Fundraising Gift Sample Benchmark 108

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Nonprofit Tech for Good

APRIL 18, 2017

In 2010, only 6% of donors said that an e-appeal motivated a gift. Source: 2016 Luminate Online Benchmark Report. For Every 1,000 email subscribers, nonprofits have 428 Facebook followers, 141 Twitter followers, and 39 Instagram followers. Source: 2017 Benchmarks Study. Source: 2017 Benchmarks Study.

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Social Media Stats Mobile Technology 258

Nonprofit Tech for Good

MARCH 20, 2018

They experimented with placement and color, SEO, and new email marketing services, such as ConstantContact and MailChimp. Looking forward, online fundraising is set for exponential growth and despite all the buzz about social media and mobile tech, good ole email still rules. Source: Benchmarks. Source: Benchmarks.

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Stats Online San Francisco Fundraising 233

Robert Weiner

MARCH 25, 2009

Convio has released a new online fundraising benchmark report that is based on data from 600 of Convio’s nonprofit clients from January 1, 2008 to December 31, 2008. Compared to 2007, results for online fundraising were up 14 percent, email file growth was up 28 percent, and Web site traffic was up 20 percent. in 2007 and 2008.

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Benchmark Report Online Fundraising 100

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

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Benchmark Studies Money Raise 70

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Number of donors emailed personally.

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Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. What kind of information do you look for in an email versus an Instagram post? The format and tone of your content should be specific to the channel.

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Effective Fundraising Nonprofit Channel 278

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >

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Benchmark Studies Free Stats 70

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. . Inboxes keep blowing up!

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Fundraising Gift Rate email 98

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Benchmark Measure Organization Convio 71

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. billion email messages, 5.6 Email lists are up 14% over 2012 levels. million donations, and 7.5

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Rate email Advocacy Social Media 75

Get Fully Funded

MAY 16, 2022

Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.

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Donor Nonprofit Gift Missouri 128

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

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email Fundraising Rate ROI 77

Care2

MARCH 22, 2011

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Online Advocacy and Email. Fundraising emails had the lowest click-through rate. Online Fundraising.

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Benchmark Advocacy Studies Metrics 76

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. Pacific time — You’ve Got the Email. Nicole McGougan is a public relations associate at Blackbaud. July 1, 2013 at 1:00 p.m.

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Benchmark Studies Marketing Online 40

Classy

JULY 28, 2021

Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. Get Over 40 Fundraising Insights From 1,000 Recurring Donors.

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Experiment Donation Ideas Create 93

NetWits

MAY 17, 2011

Organizations increase overall fundraising revenue by 40% more than industry benchmark. Fundraising emails have a 90% or greater open rate and a 25% conversion rate. Average gift size from email is $60 and average gift size from social media mentions is $40. Users raise six times more than non-users.

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Fundraising Social Social Media Newsletter 279

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., Mail stats.

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Stats Trend Mail Fundraising 96

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Email marketing software. Offers accountability. But what does a fundraising strategy look like in practice?

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Strategy Develop Fundraising Nonprofit 104

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. Email Open Rates: Advocacy messages had the highest open rates, click-through rates and response rates – as well as the lowest unsubscribe rates.

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Benchmark Advocacy Studies Social Media 68

DNL OmniMedia

OCTOBER 13, 2020

Securing major gifts is an incredibly strategic effort. Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. You can raise more funding and avoid rebuilding processes from scratch each time you want to secure a major gift. Making major gift asks.

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Effective Management Guide Fundraising 98