Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%.

Effective 281

Effective Fundraising Nonprofit Channel 281

Care2

JULY 6, 2023

Many charitable organizations experienced a worrying trend in 2022: A 10% dip in individual donations and a declining donor retention rate. Read on for new research from M+R Benchmarks, Care2, NEON One, Tatango, and more! What can fundraising professionals do to put 2023 back on track?

Research 69

Research Trend Help Benchmark 69

Bloomerang

MAY 20, 2024

Imagine harnessing the power of unified data to streamline operations, boost engagement, and drive retention. I really like it; it’s built in a way that a lot of membership organizations that also accept donations are going to be really excited about.” But what if you could simplify this? You’re not alone.

Management 116

Management Profile Analytics Track 116

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Nonprofit Tech for Good

MARCH 20, 2018

The first “Donate Now” button was released in 1999 by Groundspring, a nonprofit founded by San Francisco-based Tides Foundation , and throughout the early 2000’s young Gen-Xer nonprofit professionals pioneered the use of “Donate Now” buttons. Source: Benchmarks. Source: Network for Good.

Stats 226

Stats Online San Francisco Fundraising 226

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Neon CRM

SEPTEMBER 7, 2023

In this article, we’ll look at three important steps to take as you start planning your year-end fundraising campaign, including: Setting your year-end fundraising goals Identifying your campaign’s story Planning for donor retention Let’s take a look! You can read more about how to build a donor retention strategy over here.

Campaign 98

Campaign Fundraising Retention Template 98

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications.

Aggregator 169

Aggregator Associations Activities Active 169

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Nonprofit Tech for Good

DECEMBER 8, 2021

According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. M+R Benchmarks Report. Then, for each tribute gift, create a unique donation page where purchasing the tribute gift is the only option. Never launch your campaign with $0 donated!

Trend 309

Trend Digital Marketing Fundraising 309

Neon CRM

SEPTEMBER 29, 2023

Creating a donor-centered experience is vital for both immediate results and long-term retention. Asking for a gift from a GivingTuesday donor, for example, will be most appropriate if they already understand how their earlier donation will be used. An optimized donation experience. With that said, let’s dive in.

email 98

email Giving Template Gift 98

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Still, it’s a concerning trend.

Trend 52

Trend Podcast Retention Nonprofit 52

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). This mobile-first approach to turning exercise into donations for charity had good reason for becoming an app. People spend 2.5

Mobile 96

Mobile Build Benchmark Rate 96

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

MARCH 22, 2024

If you have donated money to a quirky aid event focused on snorkeling or a unique chess fundraiser, you know that fundraising events have evolved far beyond the typical 5K runs, cycling events, and charity walks. And they will donate. Build the right-fit event and they will come.

Track 96

Track Activities Active Activism 96

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Overall, 55% of people who engage with nonprofits through social media end up taking some sort of action, whether it’s donating money, clothing, food or their time. Make donating effortless.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 1) Implement Donation Page Best Practices.

Practice 341

Practice Online Fundraising Nonprofit 341

NetWits

NOVEMBER 15, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right – up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

EveryAction

SEPTEMBER 2, 2022

If your nonprofit is looking for more reasons to dial in on mobile messaging, M+R’s Benchmarks report has found that texting is growing in the nonprofit sphere—these are just a few key points from 2021’s report : SMS audience sizes grew by 26 percent over the previous year—much faster growth than email audience sizes.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Qgiv

OCTOBER 3, 2023

The last three months of the year are often the most important for nonprofits because of the rise in donations compared to the rest of the year. On Giving Tuesday 2022, Qgiv’s platform saw the largest amount of donations occur between 10 a.m. and 10 a.m. billion for nonprofits alone.

Trend 52

Trend Giving Social Media Gift 52

Qgiv

SEPTEMBER 2, 2022

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Micro Donations. Source: One & All human services clients; excludes gifts of $10,000+. Follow the Leaders.

Strategy 52

Strategy Marketing Giving Ukraine 52

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Show appreciation for their contributions and keep them informed about the impact of their donations. Launch a Text-To-Give, or Text-To-Donate drive : Your donor likely has a cell phone.

Action 74

Action Report Practice Fundraising 74

NetWits

AUGUST 8, 2012

Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel.

Offline 219

Offline Donor Online Fundraising 219

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this case, you may aim to upgrade donors to a larger monthly donation. Prospective monthly donors may give annual donations or support your organization in other ways, like volunteering. Wealth data.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. What is the difference between text-to-give and text-to-donate? Plus, text messaging subscriber list size grew by 11%.

Mobile 59

Mobile Guide Giving Fundraising 59

Givinga

FEBRUARY 26, 2019

Donation Tracking and Impact Reporting. How Donation Tracking and Impact Reporting Affect Profits. With donation tracking and impact reporting, businesses can collect and analyze data on their philanthropic impact, projecting their results into the market. Employee retention? Are you trying to increase brand awareness?

Profit 45

Profit Software Benchmark Student 45

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Even platforms with no recurring monthly or yearly fee may require a transaction or processing fee to process donations. Software solutions keep the nonprofit sector in motion.

Software 89

Software Free Tools Adobe 89

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion in online donations, 18 million transactions and 7.6 First-time donations decreased slightly by 1.6%. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. Register here!

Rate 55

Rate Conversation email Fundraising 55

Connection Cafe

JUNE 13, 2013

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Encourage self-donation. Set your own baseline.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Saleforce Nonprofit

NOVEMBER 17, 2022

Before even getting started, be clear on what you want to achieve, starting with specific goals and KPIs in mind will help you measure whether or not your campaign has been a success and will give you a benchmark for the next year. Did you know that 65% of donors would give more if they knew the impact of their donations ?

Giving 59

Giving Tips Press Netherlands 59

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

Slow loading donation pages. Users expect a lighting fast experience on your website, from your homepage to your donation page, and each additional second of loading time costs your organization money in missed donations. Low donor retention. 2018 Email Deliverability Guide.

Fundraising 66

Fundraising Spam Database Social Media 66

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience. Imagine the missed opportunities!

email 52

email Rate ROI Social Media 52

Care2

NOVEMBER 13, 2011

This is the time of year that your organization should be raising up to 40% of its donations online. Yes, that’s right - up to 40% of donations come in at the end of the year for many nonprofits that have a solid year-end fundraising plan in place and an engaged list of supporters. The average 1x donation is $60.00.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

DNL OmniMedia

NOVEMBER 12, 2020

This includes data about specific prospects, communication efforts, connections made, and even donations requested (and hopefully, received). Looking at this data as a whole allows your team to improve your major gift program over time and receive more donations as a result. Why is it important to track fundraising benchmarks?

Metrics 52

Metrics Gift Track Tech 52