Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. It’s true that Web 2.0 It’s true that Web 2.0

Donation 235

Donation Practice Mail Newsletter 235

NetWits

JUNE 7, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. We should alway be looking for new and creative ways to drive online giving throughout the year. Download the report now! .

Online 221

Online Fundraising Benchmark Report 221

Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

email 334

email Marketing Data Digital 334

CauseVox

JUNE 9, 2021

Online virtual fundraising is one of the most popular ways for nonprofits to raise money. According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Peer-to-Peer Fundraising.

Ideas 98

Ideas Online Fundraising Charity 98

Bloomerang

AUGUST 16, 2021

Mastering online user experience and messaging. How many people attempted to make a donation on your website but left the site before they completed their transaction? Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. According to M+R Benchmarks , half of nonprofit website traffic comes from mobile and tablet users. Find where to make a donation. 3) The online giving experience is rocky.

Websites 253

Websites Nonprofit Guidelines Phone 253

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “This is present in direct mail, telemarketing, and face-to-face solicitation.” ” The average online gift was $89. . ” The average online gift was $89.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

SEPTEMBER 30, 2014

Dunham and Company released an Online Fundraising Scorecard that looked at 151 nonprofits online fundraising activities. The study looked at the flow of donation pages on each of the nonprofits websites as well as email appeals, follow up emails, etc. 65% required users to go through three or more pages to actually donate.

Studies 78

Studies Online Fundraising Nonprofit 78

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Time has shown this not to be the case, even as the overall slice of online giving has inched up.

Benchmark 20

Benchmark Online Report Gift 20

Connection Cafe

MAY 28, 2013

. — It’s very easy to become paralyzed by the variety of opinions about how to optimize donation forms. Here are three things you can do today, without reworking your entire online strategy, to have an impact in acquiring new donors. 2. Don’t distract from the act of donating. Don’t distract them!

Donation 53

Donation Donor Online Blackbaud 53

Get Fully Funded

FEBRUARY 22, 2022

Obviously, donors want as much of their donation as possible to go to your programs, to help change lives. Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. And fundraising.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

NetWits

NOVEMBER 14, 2010

I’ve just completed a quick review of this, and I believe there are some interesting statistics that can help give us a picture of what online priorities Asia-Pacific organisations have. The top driver of online donations to email to current donors, followed by direct mail promotion of online giving.&#.

Asia 109

Asia Activities Active Activism 109

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. What is the difference between text-to-give and text-to-donate? Plus, text messaging subscriber list size grew by 11%.

Mobile 56

Mobile Guide Giving Fundraising 56

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Including how last year’s donations were used. When making a hard ask.

email 230

email Raise Cancer Info 230

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Online fundraising. No nonprofit fundraising plan is complete without specific attention paid to online fundraising.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. Probably both.

Retention 37

Retention Donor Online Research 37

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But they tend to make that second donation online only about half the time.”.

Channel 118

Channel News Mail Blogger 118

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. Here's the kicker: These mobile users were less likely to click, donate, or take action in response to the email. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ".

Benchmark 64

Benchmark NTC Studies NTEN 64

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. The average online gift for the month of December increased to $248.82

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this case, you may aim to upgrade donors to a larger monthly donation. Prospective monthly donors may give annual donations or support your organization in other ways, like volunteering.

Analytics 52

Analytics Data Giving Metrics 52

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Understanding the Value of Team Captains.

Relationship 208

Relationship Raise Tips Fundraising 208

Care2

MAY 19, 2014

Donation/E-Commerce ranked as the highest priority at 51%. There''s a connection between donations and e-commerce as the the highest priority investment (51%) and an updated website as the most desired addition (34%) for 2014. Remember for fundraising direct mail and email still rules.

Digital 73

Digital Money Mobile Benchmark 73

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Mail 34

Mail Social Media Advocacy Online 34

Care2

SEPTEMBER 21, 2013

The majority of Canadians donate money to charity. For example, d irect mail is not dead. Generations Y and X prefer to give online, and as many Baby Boomers say they give online as via direct mail. Nearly half of those who give engage with causes in ways other than making donations. Eight Key Findings: 1.

Generation 66

Generation Philanthropy Canada Benchmark 66

CauseVox

JUNE 7, 2022

For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail. Usually, $10,000 is a common benchmark (but splitting that into two payments of $5,000 over two years could still be considered a major gift.).

Money 64

Money Donor Tips Technique 64

Bloomerang

AUGUST 21, 2023

For example, the report highlights the growing importance of digital fundraising, so investing more resources in online campaigns and social media outreach would be a smart move. Show appreciation for their contributions and keep them informed about the impact of their donations. Weekly communication is a basic standard.

Action 73

Action Report Practice Fundraising 73

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Bloomerang

AUGUST 23, 2023

Your database is probably home to people from a ton of different sources – your online donors, your direct mail donors, your volunteers, people who signed up on your website, people who registered for one of your events, people who fall into more than one of those categories, etc. Or sent them a handwritten card in the mail?

Report 85

Report Donor Database Template 85

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Amy Sample Ward

JUNE 6, 2012

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " The Identity Spectrum – Identity Woman – I love this spectrum map of the various kinds of online identity!

Web 117

Web San Francisco Bookmarking Search 117

Care2

JUNE 5, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 47

Social Media Online Advocacy Media 47

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. What free or low-cost tools do you rely on for creating visual media?

Communication 94

Communication email Marketing Reflection 94