Benchmark Channel Download Metrics 
Forum One
JANUARY 20, 2022
We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Website metrics. newsletter sign-up, resource download, donation). Email metrics. Engagement rate (webinar registrations, donations, downloads). when/why?).
Nonprofit Tech for Good
AUGUST 6, 2023
1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.
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Whole Whale
JANUARY 28, 2023
Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar. How do I track my Apple Podcasts and overall Subscribers?
M+R
JUNE 10, 2021
When a user downloads that image, we know they’ve opened the email. . In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy.
Everyaction
MAY 24, 2018
The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.
Nonprofit Tech for Good
OCTOBER 25, 2019
By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.
NTEN
JULY 5, 2012
Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Once again, you’ve amazed us! A: Of course!
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