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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. Provides information on the ad buyer and funding entities behind political/issue ads. Shows ad creatives, spend estimates, and targeting criteria for issue/political ads.

Library 104
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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Collecting petition signatures A petition is many things: a way to quantify support around an issue; a tactic that helps bring new supporters on board; a relatively light lift to help keep passionate advocates engaged. Some have even described it as a grassroots rally on paper.

Advocacy 222
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4 Easy ways to recruit for your virtual lobby day

EveryAction

Before your event, use an email series to give supporters a refresher on the policy issues you’re working on and how they’re impacting the community. Social media Social media platforms, with their ability to swiftly spread communication across networks of supporters, can help generate grassroots momentum for your cause.

Virtual 163
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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

The oldest of the Millennial Generation are in their mid-careers, and as this generation become more secure in their careers and have more disposable income, nonprofits need to understand how they relate to causes to better capture their resources. When people feel a sense of urgency, they are more prone to act on behalf of a cause.

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Why Your Nonprofit Needs an SEO Audit

Media Cause

The purpose of the audit is to identify issues and roadblocks affecting organic search performance and to create a holistic strategy moving forward. An SEO audit can share benchmarks and insight into what top keywords and pages are helping drive traffic.

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. A steady stream of loyal support enables you to be bold as an organization and solve and tackle the issues that will move your mission forward.

Trend 52
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Board diversity strategies to help nonprofits achieve success

ASU Lodestar Center

With the recent pandemic, civil unrest and racism conversations front and center, nonprofit organizations are working overtime to serve communities deeply affected by these issues. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals.

Help 96