M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

M+R

DECEMBER 13, 2022

Groups like the Union of Concerned Scientists and USA for UNHCR actually improved donation form conversion rates by showing more content to their paid traffic! Testing changes to your donation form to improve conversion rates. Set up thoughtful onboarding and automation series. those KPIs.

Fundraising 84

Fundraising America United States Track 84

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive.

email 52

email Rate ROI Social Media 52

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Engagement Metric: Overall Engagement Rate. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

JULY 7, 2010

I like to think of group text messaging campaigns as the e-newsletter of the Mobile Web – just much shorter. Text messaging campaigns help keep supporters engaged and informed, and can significantly increase traffic to nonprofit mobile websites and smartphone Apps. and to keep supporters informed and engaged. They also send 2.5

Group 209

Group Campaign Free Mobile 209

NetWits

NOVEMBER 15, 2011

Guest post by the one and only Allyson Kapin - co-founder of Rad Campaign and blogger at frogloop – Care2′s nonprofit marketing blog. Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

M+R

FEBRUARY 4, 2021

Consider this your yearly reminder that the “average gift” tells you very little about the overall performance of a campaign. . Just like in 2019, nonprofits sent an average of 12 email appeals during the 2020 EOY campaign, and that doesn’t include Giving Tuesday or non-appeal emails. . Inboxes keep blowing up!

Fundraising 98

Fundraising Gift Rate email 98

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. Add a pop-up! That’s the traditional way to do it.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Include a link in your tweets as often as possible.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. So, how can your email campaigns stand out?

email 48

email Campaign Test Benchmark 48

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. They also pointed to specific testing done on their email campaigns, to determine the best copy to send to their constituents. donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

Kindful

OCTOBER 28, 2021

What does success look like for your acquisition campaign? . When you know what success looks like before you begin planning and implementing your campaign, you’ll know which decisions will better position you to achieve your goals. . Is there anything else you want to do during this campaign?

Goal 62

Goal Metrics Measure Donor 62

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Email Campaigns: Know Your Audience and Get Results. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010.

email 169

email Marketing Nebraska Omaha 169

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns.

Mobile 56

Mobile Guide Giving Fundraising 56

Allegiance Group

FEBRUARY 14, 2023

Additionally, retention rates for first-time donors declined from 25.3% The cost of donor acquisition Typically, acquisition campaigns will result in an initial net loss because the cost to acquire a new donor (list rental, creative, production, and postage) is greater than the amount of the new donor’s first gift.

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

AUGUST 21, 2015

Here are NCLR’s seven steps to a successful year-end campaign: 1. Analyze and Measure: Look at open rates, click through rates, unsubscribes and spam reports to assess performance. I use the M+R benchmarks as a starting point. This is your new “testing” list. Segment and Test. Benchmark yourselves.

Campaign 20

Campaign Spam Test Offline 20

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. For example, on Facebook, you can use Facebook Custom Audiences to target your email list members and further engage them on your advocacy campaigns.

email 75

email Advocacy Social Network Social Media 75

Nonprofits Source

JANUARY 23, 2023

They offer services tailored to nonprofits, such as: Eligibility confirmation and account activation Keyword research and ad creation Account reactivation Getting Attention’s guide to Google Grants agencies explains, “Many nonprofits turn to general marketing professionals to help set up, develop, and maintain their Google Ad campaigns.

Grant 52

Grant Google Management Guide 52

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. For example, on Facebook, you can use Facebook Custom Audiences to target your email list members and further engage them on your advocacy campaigns.

email 70

email Advocacy Social Network Social Media 70

Care2

MAY 16, 2011

Use email for more storytelling and try coordinating your email campaigns with texting campaigns. Test these different channels and see what your response rates look like. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different.

Websites 66

Websites Rate Test Benchmark 66

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. Open Rate : The percentage of recipients who opened your email.

Metrics 53

Metrics email Campaign Rate 53

Care2

AUGUST 22, 2013

Not to worry, here are some tips that Avi Kaplan and I of Rad Campaign compiled to help nonprofits rock your online presence. Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Care2

DECEMBER 16, 2013

This will be similar to the Facebook Gifts button that they have been testing with about a dozen nonprofit partners for the past year. BTW, you should check out the Nonprofit Social Networking Benchmark Report , which historically shows that the majority of nonprofits have not raised a dime on Facebook.

Facebook 78

Facebook Donation Disaster Social Network 78

Care2

FEBRUARY 20, 2014

Having worked on nearly 450 digital campaigns for both nonprofits and impact-oriented brands, such as Abe''s Market and Fetzer Wines, a common challenge I see across organizations is just inadequate tools for planning - and thus it often doesn''t really happen in detail. So try this theory out.

email 61

email Benchmark Template Digital 61

Care2

NOVEMBER 13, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. – eNonprofit Benchmark study. On average fundraising responses rates range from.08% 13% - eNonprofit Benchmark Study. ?Three

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Connection Cafe

OCTOBER 25, 2016

Tonya and I will discuss the shift to audience engagement from acquisition and provide tips for how to build your first campaign. Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Nonprofit Tech for Good

FEBRUARY 12, 2020

Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) By definition, your e-newsletter is an email campaign primarily for news stories and updates. Embrace a mobile-first design strategy.

email 363

email Practice Marketing Newsletter 363

Care2

SEPTEMBER 23, 2010

What it didn't cover was the strategy behind mobile, how to choose the right tool for your campaign needs, or anything related to mobile fundraising; that's okay though -- this session never pretended it would cover those topics. Here's the recap of what I learned: Test messaging. Download the e-benchmarks study for all the analysis.

Tools 52

Tools Stats Netsquared Info 52

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) CDT and the average open rate for this time was 29.18%. CDT and the average open rate for this time was 45.37%. CDT and the average open rate for this time was 26.10%.

email 69

email Time Fundraising Benchmark 69

Connection Cafe

FEBRUARY 22, 2016

But to convert more website visitors to donors during a campaign, a strong ask is needed. It gave their online giving an extra boost, supplementing their email and direct mail campaigns. Pop-ups can help convert more website visitors to donors during online campaigns. Maximizing Each Channel. Of course not.

Online 20

Online Fundraising Websites Channel 20

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. Marketing campaign management. Fundraising features such as tools to plan and launch campaigns, manage a variety of gift types (e.g.,

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NonProfit Hub

MARCH 10, 2015

For online fundraising, there are only three: traffic, conversion rate and average gift. Grow traffic by 25% while keeping your conversion rate and average gift steady and watch revenue grow. Question every “best practice” through testing and optimization. “To ” Someone else is doing awesome P2P campaigns?

Share 28

Share Tips Fundraising Test 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Input” usually means getting others to provide information of some kind such as feedback on an initiative or ideas for new campaigns or even to get answers to questions. Knowing what work you need done and the quality of work you’d like to receive and set benchmarks to measure outcomes. Measuring Work.

Measure 104

Measure Aggregator Platform Consultant 104