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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. A compelling year-end appeal is: Human: Messaging in a nonprofit’s year-end fundraising campaign should be relatable and authentic, so donors feel a genuine connection to the cause. Define your metrics of success.

Practice 240
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

There’s strength in numbers, and you need to build a base of educated and engaged advocates to raise their voices with you. The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns.

Advocacy 207
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How to harness the power of peer-to-peer fundraising campaigns

Candid

This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network. You might show this by sharing relevant awards or certifications, such as your Candid Seal of Transparency. Be sure to also share how the populations you serve stand to benefit.

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

Action 128
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How to Organize a Virtual Scavenger Hunt Everyone Will Love

Greater Giving

Hosts need to factor in attendee safety while still hosting effective fundraisers, awareness-raising events, and team-building activities to keep moving forward. If you offer a prize or have a good cause at the center of the event, the scavenger hunt can be pay-to-play with participants paying upfront when they register.

Virtual 98
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Sending a recurring newsletter or print mailing to engage supporters.

Lesson 59
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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Is it easy to join your mailing list? You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Start small by focusing on just a few of the most relevant platforms to your cause and constituency. Do donors receive a mailed thank you card? If so, how?

Strategy 142