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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. It gives brands authenticity, authority, and a dose of highly contagious excitement. Industry publications and research—Identify which authors are most visible and command the greatest credibility.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Gen Z Donors Giving In Their Own Way, New Data Shows

The NonProfit Times

This next generation is reshaping the giving landscape in ways predictably reflective of their status as digital natives while rallying around priority causes like social justice and climate change. Gen Zers are eager to engage as volunteers and as promoters of your organization and cause,” the authors wrote. “By

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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Optimize your YouTube Channel to get more subscribers.

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5 Tips for a Winning Email Marketing Strategy

Saleforce Nonprofit

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Pose a question, tease a story, or make an offer like a matching donation campaign. About the Author.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

According to Jonah Berger , the author of a study published in the peer-reviewed journal Psychological Science , arousing emotions are more likely than non-arousing emotions to spur engagement and social sharing. Emotional stories of beneficiaries. Think about a story that your nonprofit can tell about one of your beneficiaries.

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