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Want to Get Your Content Out There? Put it on Wikipedia.

Museum 2.0

At a recent talk in Chicago, an audience member asked a question. While there are many ways for museums to reach new audiences, when it comes to specialized knowledge, it's often a question of reaching the niche who care deeply about German watches from 1822 or the evolutionary shift in raccoon striping over time.

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Is Wikipedia Loves Art Getting "Better"?

Museum 2.0

But next month, Britain Loves Wikipedia will commence--the third instance of a strange and fascinating collaborative project between museums and the Wikipedia community (Wikimedians). Wikipedia Loves Art, Take One The first version of Wikipedia Loves Art first took place in February 2009.

professionals

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5 things nonprofits can learn from Wikipedia’s online fundraising campaign

Connection Cafe

Every year, Wikipedia runs a fundraising campaign to support its operations. The 2014 online giving campaign just wrapped up and there are plenty of lessons that other nonprofits can learn from Wikipedia. Here are five things Wikipedia does that are worth incorporating into your own online giving campaign: 1.

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Need a copy editor? Look in the mirror

M+R

Instead editing is, or should be, a collaboration — where multiple perspectives combine to shape content so that it can better connect with audiences. Before anything else, make sure you understand who your audience is, and what the goal of your message is — whether that is revenue, petition signatures, clicks, education, or anything else.

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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. The concept of creating content to engage with your audience isn’t new, especially in the nonprofit world, but it is becoming more and more critical when it comes to creating success online. What’s content marketing?

Content 201
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How to Survive Today and Thrive Tomorrow

NonProfit Hub

According to Wikipedia , “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network.” Appeal to a new market or target audience . (I wonder if Randy has a crystal ball up there somewhere in Nebraska?!) How to spot a disruptive idea.

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NTEN Webinar: Social Media Building Blocks

Amy Sample Ward

Wikipedia says: A webinar is a neologism to describe a specific type of web conference. It is typically one-way, [ 1 ] from the speaker to the audience with limited audience interaction, such as in a webcast. First, what’s a web-inar? Is sharing really caring?