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How Diverse are Social Networks?

Care2

traffic it’s social networks networks like Facebook, YouTube, and Twitter that dominate, according to Quantcast, one of the biggest analytics companies for measuring websites. So how diverse are the audiences on some of the most trafficked websites in the U.S.? The most diverse social network is YouTube.

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Tools Galore: How To Track What Content Resonates With Your Audiences

Care2

Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan. To help get you started, here is a list of some of my favorite measurement tools.

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Early guidance on Threads, Meta’s answer to Twitter

M+R

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

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Measuring the Impact of Your Social Media Program

Care2

So what should the ROI for advocacy groups’ social media programs be and how can we measure them? Aside from fundraising, a good social media program for advocacy (or rather “social advocacy&# program) should focus on measuring influence. Measuring Social Media Reach. Engagement.

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Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

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Three Cheap Tools to Measure Blogs and Social Media

Care2

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Postrank Analytics. Do you know who they are?

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How Nonprofits Can Use Measurement To Adapt to the Facebook Algorithm Change

Beth's Blog: How Nonprofits Can Use Social Media

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Sorted below in the HubSpot social media tool, you can see that we have had good success sharing content with our audience in the mornings. Oxfam does a nice job with this on their Facebook page.

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