Tech Soup

NOVEMBER 2, 2022

What are the different messages and methods you use to reach your audience? With digital marketing expanding beyond email and into social media, SMS text messaging, events, and more, the answer to that question might be complex.

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AccelEvents

MARCH 10, 2021

Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? These questions are even more challenging if you have a limited budget or are expecting small numbers. Event Platform Overview and Advantages. Marketing and event promotion. Event branding.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

To help you capitalize on the start of the biggest donation season of the year, Classy.org is answering top questions from nonprofits that are zeroing in on the year-end giving season. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Absolutely.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Social platforms are all about relationships first.

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Social Media Organization Media Fundraising 247

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. Why Use a Virtual Event Platform. The ability to record and store the event content.

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Virtual Platform Question Broadcast 52

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

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Associations Poll Industry Stream 169

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. Email marketing. Create social media posts based on your existing platforms. Demographics. Previous engagement.

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Game Marketing Change Tips 52

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible.

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Whole Whale

JANUARY 27, 2023

Quora may just seem like a Q&A platform but it can be so much more. That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. With Quora’s vast variety of topics, your nonprofit will have instant exposure on a platform with tons of users looking for answers to their questions.

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Awareness Question Ideas Strategy 52

EveryAction

APRIL 6, 2017

I recently sat down with the good folks at The Campaign Workshop and chatted about marketing automation for nonprofits. The Campaign Workshop: "Why should I care about nonprofit marketing automation?". TCW: "What's a common mistake nonprofits make with marketing automation?".

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Marketing Question Nonprofit Social Media 104

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

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Campaign Marketing Ideas Help 95

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 73

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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Generation Platform Websites Test 52

AccelEvents

MARCH 10, 2021

Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? These questions are even more challenging if you have a limited budget or are expecting small numbers. Event Platform Overview and Advantages. Marketing and event promotion. Event branding.

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Stream Platform Synchronous Virtual 52

Association TV

NOVEMBER 30, 2021

Before we even get to the how, when, or why, we must first ask the immortal question. In 2016, Ad Standards Canada introduced guidelines to “uphold the authenticity, honesty, and integrity of all online marketing tactics by requiring companies to clearly disclose working relationships. ”. What is sponsored content? That’s great!

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Nonprofit Tech for Good

APRIL 23, 2023

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. Our marketing team could fit in a MINI Cooper. Bing Chat can be used to answer questions, generate creative content, and even translate languages.”

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Content Calendar Language Social Media 352

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Talk to your team to see what questions people are asking. .

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Content Marketing Strategy Fundraising 126

Bloomerang

AUGUST 29, 2023

To effectively ramp up fundraising, your nonprofit needs the right online fundraising platform for your needs. In this guide, we’ll take a deep dive into virtual fundraising platforms that your nonprofit can use to strengthen your online fundraising strategy. What are online fundraising platforms? Report on fundraising data.

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Platform Donation Online Fundraising 63

Media Cause

JANUARY 10, 2023

Asking for donations where supporters receive no tangible products or services in return has likely already made the challenges of marketing apparent. Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. .

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Product Marketing Nonprofit Audience 52

Qgiv

NOVEMBER 17, 2022

This guide is here to help you learn more about nonprofit fundraising platforms, what’s available to your organization, and when you should consider using each. Amongst the many tools nonprofits can benefit from, fundraising tools, CRMs, and marketing tools are the must-haves for organizations seeking success. Peer-to-peer platforms.

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Platform Guide Fundraising Nonprofit 52

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Virtual Marketing Sponsor Goal 97

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

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Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

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Action Practice Tips Seattle 259

Classy

JULY 14, 2021

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. Make Your Content Accessible to Varying Audiences.

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NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. . As a nonprofit organization, email marketing should be one of your top priorities. According to Mailchimp ?

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Media Cause

MAY 31, 2023

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

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AccelEvents

AUGUST 10, 2020

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. But before you start randomly lobbing questions at participants, we have a few tips that will help you improve the process.

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Survey Virtual Question Sponsor 98

Association Analytics

JUNE 17, 2021

The pandemic unexpectedly transformed how organizations hosted their events and meetings, forcing event planners to quickly pivot and move their meetings to virtual platforms. Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Does it fluctuate?

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Associations Data Registration Analytics 318

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. But are you using your online tools effectively enough to connect with donors?

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Nonprofit Tech for Good

JUNE 4, 2022

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. It’s also a great marketing campaign for the main event. That brings us to the state of nonprofit fundraising today. 4) Live auctions.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. The first thing that you’ll need to do is start creating content that will attract your target audience. Source: revive.digital. Respond to messages fast.

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Bloomerang

JULY 7, 2021

Unfortunately, if you can’t have in-person events or if you don’t have a big marketing budget, finding new donors can be difficult. . This is why a fundamental shift in your approach to marketing, to fundraising, and even to your mission is needed. Question 1: What are our donors’ needs? online platforms they use.

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Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. See Impact Blocks In Action on Classy.

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sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. Questions and surveys to learn more about the supporter. Good luck! .

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Forum One

APRIL 28, 2022

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Media Cause

APRIL 15, 2024

MarTech Ssacks, or Marketing Technology stacks, provide nonprofit teams with a vital way to create efficient and effective marketing efforts. The good news is that you likely already use at least one marketing tool, meaning you are well on your way to building a MarTech stack. Do we have an online platform to collect donations?

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Saleforce Nonprofit

APRIL 6, 2022

Through CRM platforms , data provided a means to channel donor generosity, drive journeys, and manage the influx of donations to empower scale and growth of nonprofit income. Donor messaging and communication in this era is pivotal — delivering the right message at the right time to the right audience, through the right channel is imperative.

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