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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. Steps to Gather and Utilize Testimonials 1.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Say their name.

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The Core of Any Good Nonprofit Story – Struggle and Overcoming

Bloomerang

Imagine a story where someone was born, everything went perfectly from beginning to end, and then the story was over. When it comes to a good nonprofit story, struggle and overcoming are at the center. This is especially effective when trying to convince an audience why the mission of your organization is an important one.

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Build Stronger Connections by Telling Your Nonprofit’s Story

Nonprofits Source

To run a successful nonprofit organization, you need to convince people to support you and help you raise funds to further your cause. However, that’s often easier said than done: what are the best ways to convince people to lend their support to your cause? Social media platforms allow nonprofits to reach a wider audience.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. So is almost every other nonprofit.

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