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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. We all have diverse audiences, and we must make sure our web content can be consumed in a way that includes everyone, especially those we serve. Important Resources for Following WCAG. ALT Text Checker.

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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Preparing for Facebook Audience Targeting Changes

Media Cause

While many nonprofits use these targeting criteria for good, unfortunately, some organizations and for-profits have used these targeting capabilities to target marginalized groups and exploit specific audiences. . Focus on Owned Audiences. The good news is that targeting owned audiences won’t be impacted. Get In Market Now.

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

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ADA Compliance and Your Website

Byte Technology

As long as your website meets the Web Content Accessibility Guidelines (WCAG), it will most likely appeal to search engines, users, and screen viewers alike, which will greatly improve your SEO efforts. Because of this, video transcripts, alternative image text, and meta-tagging are even more necessary and should be implemented.

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

It’s the starting point for understanding audience behavior and optimizing your website for a variety of users and journeys in order to meet your nonprofit’s goals. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. . Hubspot. .

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.