Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 84

Test Audience Research Interview 84

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. 5) Digital Wallets for Easy Payments Digital wallets are quickly becoming an essential feature rather than a nice convenience.

Trend 303

Trend Fundraising Digital Celebrate 303

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing! Social media.

Digital 75

Digital Marketing Donor Channel 75

Nonprofits Source

JULY 31, 2023

However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Let’s explore four tech-savvy resources that can complement and improve your digital marketing outreach. Popular options to stylize digital flipbooks include Canva and Flipsnack.

Digital 52

Digital Chapter Library Video 52

EveryAction

SEPTEMBER 7, 2022

Here are a few tips from Alras Digital and Raise the Roots. Alras Digital. With testing, nonprofits can experiment and improve on what communications work best for their sustainer audience. So what are some steps you can take now to communicate transparently with your sustainer audience in order to build those relationships?

Communication 130

Communication Practice Program Instruction 130

EveryAction

MAY 30, 2023

on the Mobilize platform for the 2022 cycle. Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. We’ll be rooting for you!

Virtual 163

Virtual Advocacy Channel Mobile 163

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

Generation 52

Generation Platform Websites Test 52

Tech Soup

NOVEMBER 2, 2022

What are the different messages and methods you use to reach your audience? With digital marketing expanding beyond email and into social media, SMS text messaging, events, and more, the answer to that question might be complex.

Marketing 95

Marketing Donation Method Social Media 95

Bloomerang

DECEMBER 12, 2023

This integration not only broadens your digital payment capabilities , but by offering a wider range of digital wallet options to enhance your fundraising strategy, it also expands contactless giving options, marking another step in adapting to modern donation preferences. Why these platforms? typical checkout). 2 52% of U.S.

Paypal 106

Paypal Integration Digital Australia 106

The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. This has led to increasing awareness among internet users about the implications of their digital footprints.

Support 103

Support Fundraising Awareness Data 103

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Navigate Industry 4.0 leadership.

Sponsor 221

Sponsor Associations North America Law 221

Media Cause

JUNE 22, 2021

Pursuing advocacy is more than simply “allowed” — it’s a tried-and-true method of activating your supporter file and bringing them closer to your mission. Some people might even call them the peas and carrots of digital engagement. Direct fundraising asks are part of a well-rounded digital calendar. Yes, those people are us).

Advocacy 101

Advocacy Digital Fundraising Global 101

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 240

Practice Fundraising Guide Channel 240

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

sgEngage

MARCH 18, 2022

Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .

Audience 85

Audience Facebook Challenge Group 85

Media Cause

MARCH 20, 2024

Nonprofits can maximize their impact by utilizing MarTech tools and platforms to do the heavy lifting. A MarTech stack is critical for any nonprofit organization for the following reasons: # 1 Enhanced Outreach and Engagement Nonprofits often work with limited resources but still desire to reach a broad audience effectively.

Adopt 59

Adopt Nonprofit Platform Law 59

Nimble AMS

JUNE 13, 2023

A great method to improve the member experience is through personalization. With an intuitive drag-and-drop capability, you can create engaging event listings that captivate your audience and drive attendance. Additional digital payment options will also appeal to your younger members.

Experiment 124

Experiment Captivate Model Associations 124

Bloomerang

OCTOBER 28, 2023

For example, a movie-themed event or a gaming night can bring together a diverse audience. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes.

Network 79

Network Donor Fundraising Registration 79

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. Source: revive.digital.

Social Media 332

Social Media Associations Media Social 332

DNL OmniMedia

MAY 13, 2021

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . When writing your direct mail or digital appeals, make sure to have a clear and compelling mission statement.

Mail 52

Mail Integration Digital Strategy 52

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

The Modern Nonprofit

AUGUST 22, 2023

In this fast-paced, ever-evolving digital world, it’s important to adapt and harness the power of technology to engage with and benefit from different income sources. One method is through launching an online store. Feedback and Engagement An online store provides another touchpoint to engage with your audience.

Stream 98

Stream Online Integration Nonprofit 98

DNL OmniMedia

FEBRUARY 6, 2024

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. That way, both methods can inform each other, taking your marketing efforts to the next level. Leverage data from both platforms. Let’s get started!

Integration 52

Integration email Websites Strategy 52

Qgiv

AUGUST 21, 2023

Because a lot of GivingTuesday promotion takes place on social media, consider using different platforms’ paid ads options to boost your campaign before the day arrives. Different platforms have unique audiences and trends for you to use to your advantage.

Template 98

Template Retention Stream Social Media 98

Allegiance Group

NOVEMBER 7, 2023

With an overwhelming number of CMS options available, it’s essential to consider various factors to ensure your chosen platform aligns with your organization’s unique needs and goals. Features vs. Needs: Assess the functionalities various CMS platforms provide and match them against your organization’s unique demands.

Open Source 52

Open Source License Drupal Platform 52

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Use a volunteer management tool and event platform to make sure your supporters are all pointed in the right direction and making progress. But not every platform will be effective for your advocacy campaign. Where do they live?

Advocacy 130

Advocacy Campaign Tips Storytelling 130

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Use these surprising nonprofit digital marketing statistics to help direct your online strategies. Ever wondered if your digital marketing is actually capitalising on the most successful platforms and methods? Digital Marketing. by Zoe Allen. Reach new heights with your online marketing. How can Twenti help?

Statistics 40

Statistics Digital Marketing FAQ 40

Nonprofits Source

APRIL 15, 2024

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Depending on your target audience, you’ll want to vary your messaging. This is why a strong marketing strategy is essential. Peer-to-peer engagement.

Marketing 52

Marketing Fundraising Tips Registration 52

Candid

OCTOBER 26, 2022

While some nonprofits may feel unsure about this new, donatable digital asset, it’s worth noting that cryptocurrency donors and the Web3 space, or the next evolution of the internet, share many common values with the traditional philanthropic space.?. Introduce a new asset class and (tax-advantageous) method of donating .

Donation 98

Donation Fundraising Philanthropy Generation 98

AccelEvents

DECEMBER 3, 2020

Where real estate agents are hosting virtual walkthroughs, others in the industry can also take advantage of the capabilities of virtual components to promote their business, listed houses, and rental properties to different audiences. . One way that the real estate industry can benefit from this shift is through a digital open house.

Industry 98

Industry Virtual Benefit Hosting 98

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Build trust with donors using Bloomerang Payments , a best-in-class payment processing platform. Seamless payment processing.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Achieve

JANUARY 22, 2024

In this guide, we’ll cover: Strategies to Identify Mid-Level Donors Strategies to Connect With Mid-Level Donors Essential Tools to Grow Mid-Level Donor Relationships As you read through this article, consider how you can frame these mid-level donor strategies to your nonprofit’s unique audience. Express appreciation. Donor portal.

Donor 52

Donor Advocacy Nonprofit Method 52

sgEngage

AUGUST 28, 2023

It takes thorough, effective planning to create a holiday fundraiser, find the volunteers to make it happen, and get your message in front of the right audience. Get creative with your digital strategy. Ensure it aligns with how your audience views the holiday. Get creative with your digital strategy.

Campaign 78

Campaign Tips Fundraising Contest 78

Saleforce Nonprofit

APRIL 6, 2022

The 4th edition of the Salesforce.org Nonprofit Trends Report highlighted the positive impact nonprofits have experienced from investment in new payment methods, technologies, and skills. Of nonprofits who added payment methods and donation options, the majority saw a positive impact. Evolution or Revolution?

Change 75

Change Marketing Fundraising Stream 75