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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. This involves looking at demographics, motivations, and preferences.

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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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Nonprofits: Know Your Social Media Platforms

The Modern Nonprofit

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Each platform has its unique set of uses and capabilities, reaching different kinds of networks.

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Is a Golf Fundraiser Worth It for Your Nonprofit? (Yes, It Is!)

Nonprofit Tech for Good

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. What’s more, golfers tap into their personal and professional networks to fill their team for your tournament, which raises more awareness about your mission and subsequently broadens your donor base.

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Turning the comms toolkit upside down

Candid

There’s a sentence that every communications professional at a nonprofit has heard (and if you’re like me, dreads): “We need a toolkit for that launch.” That said, I spent the bulk of my professional years in communications avoiding “the toolkit.” Take the time to clarify your goals, potential audiences, and basic messaging first.

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Tips for Using a Peer-to-Peer Platform and Facebook Together

sgEngage

Maybe your nonprofit is still redefining their goals in light of changing social and professional environments. Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . Did you hit or miss the mark in 2021?

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter. Work With Influencers.