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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. Leveraging predictive analytics can help associations anticipate member needs and behaviors, and be the proactive organization that modern members are searching for.

Content 169
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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

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Social SEO and the Rise of Alternative Search

Media Cause

SEO , short for “ search engine optimization, ” boils down to enhancing your website to boost visibility on search engines such as Google, Microsoft Bing, and others—ensuring your content appears when people search with relevant keywords. Social Media’s Impact on Google Search How does In-Platform Social SEO differ?

Search 59
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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement. Speaking of metrics, how do you measure your nonprofit site’s performance?

Online 228
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104
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4 Ways to Enhance Your Association’s Online Presence

Achieve

Identify and target your audience. First, you’ll need to identify and learn about your target audience. With software, the steps to recognizing and researching your target audience will look something like this: Collect and organize data. Experiment with a variety of media and formats to see what best engages your audience.

Online 52
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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Determine your goals and audience. The first step to creating a nonprofit content strategy for WordPress is to determine your goal and your audience. To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content?