Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. I wanted to get a better understanding of context for this audience and the approaches they were already using.

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Amy Sample Ward

OCTOBER 15, 2009

At the time of this posting, there are already 9,340 blogs contributing to Climate Change conversations today in 150 countries. They quickly said, “oh, nothing - our target audience wouldn’t be interested in that.&# I was shocked! Knowing your audience is key in all the work you do. That’s huge!

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored. Knowing your audience remains essential, because each platform is a new arena for expression, and a new avenue to engage different targets and users.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2011

Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. In fact, it shows that you don’t think you are too important to have relationships with the people you want to influence. Develop Relationships.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 Conference where I gave my full attention to the presentations and conversation. The Wisdom 2.0 This year, I was honored to be speaking on a conversational panel about Wisdom and Social Good, Giving, and Technology along with Laura Arrillaga-Adreeessen, author of Giving 2.0

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Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. How do you know an “influencer?&#.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

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Twitter Google Facebook Broadcast 95

Bloomerang

MAY 26, 2022

Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously. Another route, especially for new prospects , is to take a look at your average gift (online and offline) and make that your smallest gift level. Suggesting monthly giving.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences. Nonprofit leaders need to use social media to drive conversations online and offline, influence others, and shape perceptions.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Gets feedback and start conversations about their work. Works with free agents , champions, and influencers to spread their mission. Once you’ve identified your objective, audience, and messaging, you need to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media.

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Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. So what were some of the main themes from the day?

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2010

to Boston for two days of book events hosted by Associated Grant Makers , Barr Foundation , Public Conversations Project , TechFoundation and Berkman Center Luncheon series. Networking: Weaving Online and Offline, Strong Ties and Weak Ties. This “relationship building&# conversation is the foundation of forming stronger ties.

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NTEN

APRIL 4, 2011

Assume your audience is smart, but not necessarily familiar with the topics. Be able to converse about the social or environmental issues at play (even if you're not an expert). Share your offline interests. Break concepts down into smaller chunks, explain acronyms, and define special terms. Nonprofits care about their work.

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Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. You have to listen to what they are saying and not be afraid to jump into a conversation.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2012

The social business sector has shared metrics and understanding of being data-informed. That changes the conversation for nonprofits. When the people, formerly known as the audience, get to participate, you always learn something. But expect how you report and measure impact with the social business sector.

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NTEN

MARCH 26, 2009

The first steps are not as hard as they might seem -- and given the influence each communications channel has on the performance of other channels, this integration is imperative. You've probably already created great content for one audience that with small modifications can be re-used to convey a compelling message to another audience.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2010

My teaching style has been influenced by constructivism in short - less "sage on the stage" and "more guide on the side" and that learners should be actively involved in their learning process. I tend to bumble-bee around and listen in on selected conversations, but it is important for people to hear from their peers.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Fundraising: Leveraging On and Offline Connections. Social Media Metrics: Distributed Influence. Intergenerational Wired Fundraisers: A Conversation. Giving Good Poke.

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Museum 2.0

JUNE 6, 2012

After exhibiting the vending machine in our entrance building, we found it was used by a cross-section of our audience: families, day-trippers, pupils and students. We want to have a conversation with our audience and facilitate storytelling. Are we the ones who should curate the items that tell people’s history?

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Socialbrite

AUGUST 4, 2020

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Consider influencer marketing. Conduct research and use hashtags to find influencers in your niche.

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Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. A great example of using Twitter for real information exchange and for conversation. Influence decision-makers; impact public policy.

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Tools Tech Map Case Study 100

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Step 2: Examine your nonprofit’s online audience and digital brand.

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Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Conversely, if the technology your nonprofit uses is actually making things harder for your team, it may be time to evaluate a new solution. You’ll then see higher digital retention and conversion rates. Make every stamp count!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

Malcolm Gladwell’s article “Small Change: Why the revolution will not be tweeted,&# brings the slacktivism , social media for social good or evil , strong and weak ties , and organizations vs networks debates to a mainstream audience. She Jillian York’s critique. That was the point.

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Connection Cafe

DECEMBER 18, 2008

I’d like to extend my thanks to Emily and Beth for participating, and to all of the audience for your good, insightful questions. I will say that there are regulations that relate well to offline consumer relationships that don’t apply well online. It depends the context, who is having the conversation, etc.

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Care2

SEPTEMBER 10, 2012

I recently stumbled across the Infographic of Who’s Who of Social Influence Measurement and while it’s no surprise to see the social influencer industry growing, it’s a little worrisome. I feel like we are loosing sight of two important factors when measuring influence. Fair enough. It’s subjective.

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Care2

MARCH 13, 2009

The Future Of Social Networks When : Saturday, March 14th from 3:30 pm - 4:30 pm: Room A Description: Social networks will be like air, in that they will permeate everything that we do online AND offline. The audience will have ample opportunity to ask questions and respond. Panelist: Charlene Li, Thought Leader, Altimeter Group 4.

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M+R

JANUARY 31, 2023

The causes seemed mixed: Some groups saw a return to a baseline after a few years of outstanding revenue growth influenced by the pandemic. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices.

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The Modern Nonprofit

OCTOBER 26, 2021

That little progress bar, as that grows, there’s a psychological kind of influence that has on potential donors. Having that inner circle donate prior to launching or being public is going to help influence those people who may come in from social media at that point. It’s a huge social motivator! PITCH THE MEDIA.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

My goal was to find examples of some if the concepts I was going to share from the group itself. This helps spark peer conversations and indeed a quick check of the chat transcript shows it to be case. Networked Nonprofits have articulated SMART objectives and a target audience for their Facebook page. Introduction.

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Facebook Network Museum Nonprofit 111

Care2

MAY 15, 2009

Everything revolves around the audience. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. A great example of using Twitter for real information exchange and for conversation. It really depends on the audience you are trying to engage.

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Social Media Tools Online Advocacy 34

Amy Sample Ward

FEBRUARY 24, 2011

There were interesting conversations at every turn and I also had requests to share my notes and slides. For this conversation, we are going to start with the frame of the analog paradigm and move forward from there. The tools in an analog world fulfilled a specific function but did not influence our planning or programs.

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Slides Nptech Digital Case Study 213

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Identify the Audience. Why this target group?

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Get Fully Funded

FEBRUARY 12, 2023

Making sure you have information for them to post online or use in conversation. This is a ready audience for altruistic appeals. Having fun events, online and offline. Make sure they can tell others about what you do and why. That means making info visually pleasing and easily shareable.

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