Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles.

Fundraising 325

Fundraising San Diego Influence Profile 325

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Curated content relevant to your mission. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 1) Set up your nonprofit’s Twitter Profile to maximize followers. 3) Tweet content that inspires engagement.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion visits per month ( blog.hootsuite ), and AdEspresso reports that 200 million people visit an Instagram business profile everyday, with 66% of those visits coming from users that do not yet follow them.

Content 52

Content Channel Search Case Study 52

Bloomerang

JANUARY 18, 2024

Add Constant Contact email data to Bloomerang recipient profiles Access deeper insights as Constant Contact’s interaction data enriches Bloomerang supporter profiles.

Contact 100

Contact Data Fundraising Integration 100

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. 3) Business Profile. Limited budget.

Storytelling 300

Storytelling Digital Channel Profile 300

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

My colleague, Alexandra Samuel, has published a report over at Vision Critical based on integrating survey data with consumers actual social media usage versus self-reporting. So, in other words, research respondents opt-in to integrating their answers with their social media profiles. Let’s dig in. Research Studies'

Social Media 126

Social Media Audience Analytics Media 126

Candid

APRIL 2, 2024

Many small nonprofits find the cost of maintaining a robust website prohibitive, but you can create a Candid profile for free. Funders look to Candid profiles to guide their giving decisions. You need to ensure that funders can find you online and learn about your work.

Relationship 111

Relationship Effective Fundraising Linkedin 111

Forum One

MARCH 12, 2024

Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts.

Social Media 80

Social Media Images Video Media 80

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Candid

JULY 7, 2022

Are you using the same logo or image as a profile picture? If you’re planning on running a fundraiser directly on Instagram or Facebook, you’ll also want to update your profile on Candid’s GuideStar. Perhaps share photographs of past events, programs, or volunteers to remind your audience about why they matter. .

Social Media 111

Social Media Media Giving Tips 111

Eric Jacobsen Blog

JANUARY 7, 2024

To share your mission with a wide audience. To recognize important people (volunteers, donors, major funders, partners). To provide an account of your organization's work for the past year. To generate new donations, retain donors and grow partnerships. Do we need to engage an external freelancer (writing and/or design)?

Report 85

Report Chart Impact Photo 85

Qgiv

JUNE 6, 2023

A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment. How do you target the right audience for Facebook Ads for nonprofits? How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Update your nonprofit profile on Candid’s GuideStar. With all that traffic, it’s important to make sure your profile is up to date. Showcase your impact.

Campaign 75

Campaign Digital Profile Social Media 75

Bloomerang

SEPTEMBER 7, 2022

How to create your end-of-year fundraising content to maximize the campaign impact. Year-end fundraising is about specific disciplines and key decisions of content and process. Create great content and urge supporters to click that share button. Creating the content. The donor list health check. Angle is more precise.

Content 84

Content Donor Fundraising Headline 84

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. We reached a higher level of engagement with short-form video content than static content. As a bonus, we also saw an overall boost in engagement with our social media profiles and other content types.

Video 140

Video Social Media Evaluation Audience 140

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections. Picking the best visual representations of your nonprofit will help you flesh out your profile and show what your nonprofit stands for. Create interesting content.

Linkedin 52

Linkedin Social Media Practice Media 52

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience.

Video 105

Video Support Tips Audio 105

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Users have the ability to add profiles for newborns and keep track of key actions and data in relation to their newborn, such as weight, feeding, and skin-to-skin contact.

Product 88

Product Develop Impact Case Study 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105

Analysis Audience Test China 105

Forum One

JULY 11, 2023

To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

Platform 68

Platform Twitter Alternative Info 68

EveryAction

JUNE 21, 2023

There are a multitude of advocacy messages that advocates can share with officials at different levels, and the right one for your campaign will depend on the audience, who’s sharing the message, and your goals. Creating change is not a “one-size-fits-all” effort—there’s room for many voices.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Media Cause

NOVEMBER 7, 2022

Your paid advertising team has been hard at work defining which audiences and channels they want to target this new campaign with, and your social media team has been prepping your profiles and planning out a strong content schedule to make a splash. what actions you are asking them to take, etc.) Efficient Creative Resourcing.

Social Media 52

Social Media Create Strategy Media 52

Classy

JUNE 8, 2021

Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform. But as you gain more followers, you also gain access to their networks, since the content they’re engaging with will show up on their connections’ feeds. .

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

DNL OmniMedia

APRIL 26, 2024

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. After you’ve created an account, ensure your profile and other relevant pages are set up.

Digital 52

Digital Google Grant Nonprofit 52

Whole Whale

MARCH 30, 2023

We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. × They help nonprofits understand their target audience better and create effective fundraising campaigns.

Donor 52

Donor Build Demographics New York City 52

AccelEvents

OCTOBER 28, 2020

A hybrid event combines a live event with a virtual one by including digital elements and a remote audience. Including a remote audience allows event planners and organizers to minimize in-person attendees in line with local guidelines without sacrificing ticket sales and revenues. . Don’t stop at past attendees.

Marketing 94

Marketing Registration Virtual Audience 94

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

Social Media 128

Social Media Accessibility Media Social 128

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 82

Donor Social Media Websites Content 82

Association Analytics

AUGUST 15, 2022

Analytics also helps you observe preferences and interests.The use of advanced filtering gives you the ability to find similar members and can build a robust profile of a particular member or types of members – similar to how Netflix suggests other shows based on your watching habits. Sentiment Analysis.

Analytics 169

Analytics Associations Demographics Picture 169

AccelEvents

JULY 8, 2020

Know Your Audience (And Then Expand It!). They will need to cater their content to the event and create the lead generation strategies that will be most effective. Because these events are taking place digitally, it is possible to reach a global audience. Consider Your Content. Support Live Streaming.

Virtual 90

Virtual Create Sponsor Registration 90

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52