Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. But who cares when you can boast 50,000 likes on your Facebook Page. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Download ”See, Say, Feel, Do: Social Media Metrics that Matter” here. . What do you think?

Metrics 227

Metrics Social Media Media Social 227

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. But if you want to get better results, you need a content strategy, strong creation and curation skills, and a robust measurement process. In early July, Facebook announced that it will include mobile data. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Social media is evolving at an incredible pace. On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Measure 96

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. You may be tracking the number of likes on a Facebook post. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals.

Data 101

Data Metrics Measure Goal 101

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Candid

JANUARY 24, 2024

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). Facebook is an interesting one for us. There’s a stable audience, but historically they didn’t engage much.

Social Media 52

Social Media Data Strategy Media 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

Metrics 129

Metrics Facebook People Change 129

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Thank you again for being such a great audience. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time!

Metrics 64

Metrics Facebook Question Benchmark 64

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars.

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 94

Social Media Media Strategy Social 94

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Create great content.

Social Media 251

Social Media Media Social Slides 251

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month. Consider your audience’s demographics and what type of content is most relevant to them.

Channel 52

Channel Business Marketing Effective 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Is it positive?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). If the audience is local, it is important to framing content and issues for local geographic area.

Facebook 112

Facebook Change Profile Impact 112

Bloomerang

AUGUST 22, 2023

More than 75 percent of Gen Z and Millennial donors reported preferring giving online, meaning it’s essential to use fundraising solutions that help you better understand and connect with this audience. Reach many new audiences with the platform’s broad reach in the fundraising space. Pricing Facebook Fundraising is free to use.

Websites 77

Websites Paypal Fundraising Nonprofit 77

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms.

Content 41

Content Social Media Analysis Issue 41

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Producing irrelevant content. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. The totals are then tallied.

Exercise 55

Exercise Social Media Offline Content 55

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Qgiv

JULY 21, 2022

LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections. Create interesting content. Once you’ve created a strong company page and profile, it’s time to start posting content. Take advantage of sponsored content.

Linkedin 52

Linkedin Social Media Practice Media 52

Media Cause

FEBRUARY 7, 2023

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. Ultimately we are looking to find the channels, audiences, and campaign objectives that drive the best return on investment. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Use social media for quick updates and fun content. Use social media for quick updates and fun content. But what about cultivating relationships with existing donors? online donor engagement.

Social Media 52

Social Media Relationship Donor Media 52

Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Organization: The Humane Society of the United States. Name: Carie Lewis.

United States 236

United States Social Media Interview Examples 236

AccelEvents

FEBRUARY 5, 2021

Make sure that goals can be properly translated to the virtual format and that you have a clear understanding of what metrics will be used to measure the success of your event. Too Much Content. They can be offered to a wider audience, generate higher revenues, and allow for more diverse content. Event gamification.

Virtual 98

Virtual Sponsor PowerPoint Audience 98

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. But, there is a way to simplify this.

Campaign 75

Campaign Digital Profile Social Media 75

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. A/B Test Email Content. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Use your UTMs.

email 104

email Marketing Test Mail 104

NonProfit Hub

FEBRUARY 4, 2021

If you want to attract people with more experience and expertise, then you should focus on Facebook. Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. Make a content plan based on the specifics of each platform. Simplify the Conversion Process.

Marketing 88

Marketing Create Nonprofit Platform 88

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Your target audience demographic.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Does your nonprofit have a digital marketing plan ? Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111