Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

There is a trade off is that your friends my not want to comment if they notice people they don’t know. If you aren’t comfortable with who can see the post, don’t comment on it or like it. For example, you might comment on a photo one of your family members posts just to family. News Ticker.

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Metrics Facebook People Change 129

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Tweets and Instagram stories are best for short-form content, but you can post quick updates anywhere that suits your nonprofit’s audience. But what about cultivating relationships with existing donors?

Social Media 52

Social Media Relationship Donor Media 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. followers, can tweet and receive significant engagement (comments, retweets, likes) without having to engage their followers.

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Twitter Practice Social Media Nonprofit 350

Amy Sample Ward

JULY 29, 2011

The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. Start Creating.

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Social Media Public Media Community 178

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. Your success metrics can focus on likes, comments, shares, clicks, and even conversion. Your updated social media content calendar should consist of suggested times and days for your scheduled posts.

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Calendar Social Media Content Media 277

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Conversation starters that link alumni to the current school experience can spark tons of engagement. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 107

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona.

Social Media 52

Social Media Strategy Media Donor 52

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

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Virtual Professional Marketing Fundraising 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What should we be building to help artists make and sell art, engage their audiences, and connect to other artists?

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Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

A policy for how to respond to negative comments or social media workflow. You also need to think about its voice and tone and how it can be relevant and engaging to your target audience. The next step is figure out the script and pathways for the conversation. Beginner Guide To Growing Your Audience on Facebook Messenger.

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Script Ethiopia Nonprofit Facebook 103

Forum One

MAY 25, 2023

Are there better ways to connect with our audiences? Are our audiences still using Twitter? Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are. Delete those. Answer those.

Government 50

Government Twitter Social Media New York 50

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Had a 55% increased conversion rate. That’s it.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! The comments were discussing what people did when Reddit was done.

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Reddit Data Time DC 98

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share.

Exercise 55

Exercise Social Media Offline Content 55

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. What I like best is that it takes the mystery out of social media metrics.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking Study by Devon Smith.

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Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Achieve

JULY 2, 2019

Does your audience already understand your mission? When speaking to your audience it’s also important to: . The conversation usually goes something like this: . Not only was the post engaging, new audiences were reached! . Mistake #5: Not Engaging With Your Audience . Engaging with comments on your content. .

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Social Media Media Hints Social 52

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. I wanted to get a better understanding of context for this audience and the approaches they were already using.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. The target audience is people who work for nonprofits. Unsubscribes.

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Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2008

And, if you submitted a nonprofit panel - and I managed to miss it while scanning 1200 in ten minutes - please add the link and description in a comment. The audience will have ample opportunity to ask questions and respond. I will do an overview connecting the idea of metrics to poetry. To vote: 1. Create an account.

Comment 50

Comment Open Source Social Media Drupal 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation. And you shared them! Observations.

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ROI Examples Results Social Media 91

Care2

OCTOBER 20, 2010

Yesterday in part one " Measuring the Impact of Your Social Media Program " of this blog series, I discussed the importance of audience reach, how people see your key messages, and how to measure social media reach. Engagement includes conversations with your audience and efforts by your audience to promote your messages to their networks.

Social Media 68

Social Media Media Social Measure 68

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! The Giver’s Journey.

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Campaign Effective Fundraising Nonprofit 98

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Here’s what you need to know about both. Engagement Rate. Link clicks.

Social Media 122

Social Media Track Conversation Media 122

Amy Sample Ward

AUGUST 18, 2009

You can visit his blog to read the post and join the conversation there. Just as the content distributed and conversations participated in are integrated into many different aspects of your organization’s work, so should the knowledge, access and responsibility to participate be integrated across your staff.

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Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Getting accurate data and the right information.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2012

Note from Beth: Just as I was leaving for Cambodia, there was a great discussion within a comment thread over on my blog brand page on Facebook in reaction to post about the HSUS Facebook post that went viral. This story is about how we measured our results, and what conclusions we drew from the metrics.

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Time Cambodia Reddit Facebook 97

Nonprofits Source

MARCH 10, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. This means commenting, liking and sharing DAILY. Here’s the real hurdle, though: Not only do you need to be active on LinkedIn, but you need to provide thoughtful insight that starts, adds to, or continues a conversation.

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

LinkedIn’s Social Selling Index is one of the few metrics I think is worth obsessing over. This means commenting, liking and sharing DAILY. Here’s the real hurdle, though: Not only do you need to be active on LinkedIn, but you need to provide thoughtful insight that starts, adds to, or continues a conversation. The Outreach.

Linkedin 40

Linkedin Marketing Strategy Work 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. As Wendy Harman, Red Cross Social Media Manager, observes, "When Katrina hit, we knew people are talking but we’re not listening to conversation. Now say that five times fast! More on that later.

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Story Learning Organization Metrics 72