Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Story Storytelling Chapter Teach 52

Get Fully Funded

NOVEMBER 14, 2022

Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. The good news is that great stories are all around you. EVERY nonprofit has stories to tell! What Makes a Good Story? What is happening in your hero’s life?

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Storytelling Fund Raise Music 139

Nonprofit Tech for Good

MARCH 21, 2019

The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. You can still use this channel to do all of your usual promoting. Simply making donation appeals on your social handles, one-to-many, is not a substitute for social fundraising.

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Practice Fundraising Online Social 271

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. Read your social media stories. By Sacha Evans.

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Social Media Channel Difference Media 119

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Problem solve.

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Marketing Tips Influence Nonprofit 52

Greater Giving

MARCH 16, 2023

Here are some tips for creating compelling narratives that drive greater giving: Before you start telling your story, it’s important to identify your core message. What is the problem that your organization is trying to solve? People connect with stories that are relatable and personal. Make it Easy to Donate.

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The Storytelling Non-profit

SEPTEMBER 14, 2021

But year-end fundraising campaigns that exceed their goals happen because there is a compelling story behind them. ” For some portion of your donor audience, those reasons will be enough to prompt a gift. My basic definition of story is that it’s a series of facts told with emotions and details.

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Fundraising Storytelling Profit Phase 80

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 120

Neon CRM

NOVEMBER 30, 2023

Stories are powerful. It’s incredibly important for nonprofits to tell stories about their organization and the people they serve. Telling a good story can also give your donors confidence that your nonprofit is making an impact and that their donations are used effectively. What is Nonprofit Storytelling?

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Storytelling Guide Nonprofit Story 52

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1 We can help. #2

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Campaign Guide Fundraising Storytelling 52

Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. They speak to supporters with authenticity and display your story in a way that easily grabs the viewer’s heart. Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We

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Video Giving Fundraising Script 98

Bloomerang

AUGUST 2, 2021

Specifically, you should create content around the “why” of your existence and share the stories that demonstrate your successes in fulfilling your mission. Here are some examples of what you can share: A story they’ll want to enter into. Take a look at how you’re telling your story. . Something useful to them.

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Content Marketing Strategy Fundraising 130

Bloomerang

MAY 30, 2023

What problems are you facing that we can help you solve? Email allows you to continue to serve your audience with more content over time and introduce your organization and its purpose more deeply. The Power of Digital Content: Scale Serving rather than soliciting an audience is the better way to grow a sustainable donor base.

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Content Donor eBook Digital 95

Qgiv

JANUARY 28, 2022

To get supporters excited about joining your event and helping you raise funds, you need a powerful story. How is our peer-to-peer campaign solving a problem? Make your story easy to understand and share. It’s also important to make it easy for them to share the fundraising story with friends and family.

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Fundraising Registration Campaign Raise 98

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. Watch her recent webinar, 6 Types of Stories You Should Be Telling on Social Media. If you have a great post or a great story, you can share it lots of different ways.

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Social Media Media Tips Social 138

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. A great story builds credibility and properly positions you in the eye of the buyer."

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Story Storytelling Chapter Teach 46

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. Developing a strong fundraising appeal is the first step to getting your audience (your donors and soon-to-be donors!)

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Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Achieve

AUGUST 13, 2015

Historically, the media spread the generation gap story. Show them the story. Now leverage that audience. That should be your goal when getting your Millennial audience to engage with your cause. The problem with Millennials and fundraising isn’t that this generation doesn’t care enough to actually give.

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Problem Fundraising Generation Causes 40

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

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Audience Advocacy Channel Mind 177

Get Fully Funded

JUNE 1, 2021

Also, with Facebook fundraising you give up the opportunity to bring donors to your website, where they will have other ways to engage with your work, such as signing up for your newsletter, reading a compelling story, and browsing through volunteer opportunities. Small, solvable problems make excellent campaigns for Facebook fundraising!

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Facebook Game Fundraising Campaign 124

Classy

JULY 26, 2021

This national holiday offers nonprofits the opportunity to: Spread awareness of their impact to new audiences. Crowdfunding campaigns offer nonprofits a powerful way to share their stories, rally supporters, and fund their programmatic initiatives. Explain how you will address the problem with donor support .

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Bloomerang

JULY 7, 2021

Together, your core belief and expertise will enable you to narrow down donor problems you can solve. These will be problems that will be the same or similar to the ones you address through your mission! Your landing page should: Communicate understanding about the problem your visitors have.

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Process Question Donor eBook 136

sgEngage

OCTOBER 17, 2023

Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form. Identify the problem and optimize for maximized results. The shift to online and mobile giving is afoot , which means you can create more giving options for more audience groups. “In

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Fundraising Donor Celebrate Chicago 107

Volunteer Hub

FEBRUARY 17, 2023

Did you know that 47% of nonprofit leaders say recruiting sufficient volunteers is a big problem for their organization? You have to consider your audience, the platforms they use, and what motivates them to volunteer with an organization. Let your volunteers share their stories. Here are 7 tips that can help.

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Social Media Volunteer Media Social 91

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. I'm a big fan of Paul's earlier best-sellers, including Lead with a Story and Parenting with a Story. It causes buyers to put down their defenses.

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Teach Story Storytelling Chapter 40

sgEngage

DECEMBER 5, 2022

Yet, at most foundations, rarely does anyone with a communications background ever review the story this critical document shares with the outside world. And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement.

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Communication Oregon Grant Portland 90

CauseVox

APRIL 13, 2021

To get your supporters excited about joining your event and helping you raise funds, you need a compelling story that’s easy to share with friends and family. How is our peer-to-peer campaign solving a problem? Make Your Story Easy To Understand And Share. What impact are we having on our mission? Analyze Your Data.

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Campaign Fundraising Registration Calendar 70

Whole Whale

JANUARY 27, 2022

There are many problems with this which is the subject of a different novel… The purpose of this guide is to help organizations take advantage of this truth. Remember, any ZOOM call can be recorded for audio in two channels, that file can then be sent to this service and translated in minutes.

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Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Use statistics to vividly demonstrate the scale of the problem being addressed. Don’t rely too much on gimmicks or guilt.

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Lesson Fundraising Digital Test 59

Double the Donation

AUGUST 21, 2021

Here are some ideas for recruiting more participants for your next peer-to-peer campaign or event: Create powerful messages – To get your supporters excited about helping you raise funds, it’s important to have a compelling story. How your peer-to-peer campaign or event is solving a problem. What impact you are having on your mission.

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Results Fundraising Software Raise 87

Bloomerang

JUNE 1, 2022

If you find that your marketing efforts were misaligned with your audience, conduct more audience research to help understand your supporters better. Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. Define the problem. Brand your year-end appeal.

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Guide Giving Nonprofit Mail 112

The Storytelling Non-profit

JUNE 5, 2022

We have problems thinking of what to say. KNOW WHO YOU’RE WRITING TO: A very important fundraising advice is to identify who your target audience is. As a non-profit organization, we communicate with different type of audiences. We can write all the great things we can think of, and tell really good stories.

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Get Fully Funded

DECEMBER 4, 2022

A winning strategy for spreading the word about your organization’s work is getting your nonprofit’s story in the news. . A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . And, getting your story in the news still carries a lot of weight.

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Get Fully Funded

APRIL 21, 2022

One answer: create digital content to help their target audience solve a problem, learn about the company’s products and services, then become customers. One answer: create digital content that to help their target audience solve a problem, learn about their mission, then become donors. The size of the company (revenue).

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Companies Nonprofit Collaboration Content 59

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . The audience will notice that this is lacking and will feel jaded by the event, even walking away from the event with a negative perception of your event brand. . The goal must make sense to a wide number of people.

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Qgiv

JUNE 29, 2021

This tool lets you draft, schedule, and post Instagram posts and stories. No problem! More engagement results in higher visibility for your content, so it’s worth creating video content for your social channels. Later is a scheduling tool primarily for Instagram. One of Later’s most coveted features is its Linkin.bio tool.

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Social Media Tools Media Create 89