Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you. Use it to solve specific problems. By Sacha Evans.

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Social Media Channel Difference Media 119

.orgSource

FEBRUARY 12, 2024

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Confront problems quickly and openly using objective information. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace. Be clear about accountability.

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Collaboration Marketing Integration Trend 221

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Organizations that engage with the right audiences, at the right times, with the right content, and in the right places enjoy greater loyalty, retention, and positive word of mouth. We’re always eager to problem-solve with you.

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Social Media Images Video Media 79

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Nonprofit Tech for Good

MARCH 21, 2019

The larger opportunity of social fundraising is when you actually get your supporters to spread the word on your behalf through their own social channels. You can still use this channel to do all of your usual promoting. Simply making donation appeals on your social handles, one-to-many, is not a substitute for social fundraising.

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Practice Fundraising Online Social 272

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 118

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Problem solve.

Marketing 52

Marketing Tips Influence Nonprofit 52

.orgSource

MAY 15, 2023

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Confront problems quickly and openly using objective information. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace. Be clear about accountability.

Collaboration 221

Collaboration Marketing Team Integration 221

Bloomerang

MAY 30, 2023

What problems are you facing that we can help you solve? Email allows you to continue to serve your audience with more content over time and introduce your organization and its purpose more deeply. The Power of Digital Content: Scale Serving rather than soliciting an audience is the better way to grow a sustainable donor base.

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Content Donor eBook Relationship 92

Greater Giving

MARCH 16, 2023

What is the problem that your organization is trying to solve? Use vivid language and sensory details to create a narrative that evokes strong emotions in your audience. Use Multiple Channels to Tell Your Story. Storytelling can be done through multiple channels, including social media, email campaigns, videos, and live events.

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Storytelling Fundraising Language Channel 45

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

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Social Media Media Tips Social 138

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

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Digital Practice Donor Strategy 52

Achieve

AUGUST 13, 2015

Now leverage that audience. That should be your goal when getting your Millennial audience to engage with your cause. Since we know Millennials view their assets as equal, sharing your cause on their social media channels will help spread your message and build commitment with the individual who is doing the sharing.

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Problem Fundraising Generation Causes 40

M+R

JULY 27, 2023

If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY).

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Fundraising Test Advocacy Metrics 52

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they? Where are they?

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Audience Advocacy Channel Mind 177

sgEngage

OCTOBER 11, 2023

I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. You don’t have to be in a rut, relying on data only to identify email blast audiences or simply for major donor prospecting work. Let’s think about your non-donor records.

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Donor Social Media Websites Content 82

Candid

MARCH 22, 2022

After you have crafted an effective story, you will learn how to implement a strategic approach to communications with your audiences, using templates, case studies, and communications best practices. Next it's really understanding how to properly develop your story so it has the problem, the solution, the impact and the ask, right?

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Story Tips Online eLearning 64

Qgiv

JANUARY 28, 2022

How is our peer-to-peer campaign solving a problem? Easy to convey: You might be solving a complicated problem, but your message should be simple enough for your supporters to explain to others. Send to your entire audience (keeping your overall communications calendar and cadence in mind). Build your fundraising emails.

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Fundraising Registration Campaign Raise 98

Nonprofit Tech for Good

JANUARY 24, 2019

Getting some fundraisers signed on before you go out to a wider audience helps to ease any concerns about being the first to commit. After you have some board members or super supporters signed up, reach out via your social media channels and/or email to let the rest of your supporters know about the campaign. Calm their concerns.

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Program Practice Fundraising Platform 279

The Storytelling Non-profit

SEPTEMBER 14, 2021

” For some portion of your donor audience, those reasons will be enough to prompt a gift. The problem with them is that they are very surface level and they don’t speak the heart of your non-profit’s impact or mission. Someone had a problem, they found a service, they access the service, the problem got better.

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Fundraising Storytelling Profit Phase 80

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1 We can help. #2

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Campaign Guide Fundraising Storytelling 52

Candid

AUGUST 2, 2022

Set an ambitious, but reasonable goal based on the problem you’re trying to solve and set a timeframe for your campaign. Use multiple communication channels to get the word out about your fundraiser. Social media is a great way to reach people far and wide, but be sure to tailor your marketing strategy to your target audience.

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Lesson Learning Nonprofit Paypal 116

Qgiv

MAY 31, 2023

As each social media channel is unique, your audience will be different too. Your audience on Facebook isn’t the same as your audience on LinkedIn, which will probably be different from followers on TikTok. Many social media channels have insights and analytics so you can find out who’s already following you.

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Social Media Share Media Social 52

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Plot/Desire: In any good story, there’s a problem that becomes part of the plot of the story.

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Storytelling Fund Raise Music 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2010

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". Cliff Atkinson's new book, The Back Channel is a must read for anyone presenting at conferences or planning trainings in age of social media.

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Channel Instruction Instructional Instructional Design 87

AccelEvents

JULY 7, 2021

With increased exposure to marketing in our daily lives, reaching your intended audience can seem like an impossible task. Consider a mixture of event marketing that taps into your direct target audience but a range of user intents. Engaging with your audience during the event will allow for more sales opportunities.

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Marketing Virtual Awareness Platform 97

Roundtree

AUGUST 10, 2021

Brands have to have an audience-building strategy for their social media activity. Tip #1: Know your audience. Unless you have a crystal-clear idea of who your audience is, you’ll never build your social media following. Because different people have different tastes, preferences, problems, and interests.

Social Media 52

Social Media Tips Build Media 52

Get Fully Funded

JUNE 1, 2021

While waiting for approval, go ahead and work on building up your Facebook audience. Choose the amount for your fundraiser that makes sense given the size of your Facebook audience, and then choose a compelling need that fits that amount. Small, solvable problems make excellent campaigns for Facebook fundraising!

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Facebook Game Fundraising Campaign 124

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

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Websites Nonprofit Audience Mobile 115

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We You can make a video with your smartphone and share it on your social channels without spending any money. What problem are you addressing? We’ve got a playlist of explainer videos on our YouTube channel.

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Video Giving Fundraising Script 98

sgEngage

OCTOBER 17, 2023

Give your appeal some strong legs to stand on by revisiting, refreshing, and optimizing your website , social media channels, and online donation form. Identify the problem and optimize for maximized results. The shift to online and mobile giving is afoot , which means you can create more giving options for more audience groups. “In

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Fundraising Donor Celebrate Chicago 101

Neon CRM

NOVEMBER 30, 2023

From problem to solution. Perhaps you presented a goal to your supporters, such as distributing 5,000 meals —you can use storytelling to connect accomplishing this goal (the “after”) to the “before” problem at hand (thousands of hungry families in your community). Does your audience resonate more with photos or videos?

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Storytelling Guide Nonprofit Story 52

Bloomerang

AUGUST 2, 2021

A story that compels includes a protagonist your audience cares about, important problems that must be overcome, a solution that overcomes the problem (something to root for), and (4) an ending—hopefully a happy one. . Told well, stories will grab people’s attention and compel them to take action. .

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Content Marketing Strategy Fundraising 126

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

The process of anticipating questions from audience segments and responses was useful in and of itself. Also, the chat bot has to be the response to a real problem. The right way is identify a problem and figure out if the chat bot is the right solution through testing a prototype and scaling it from there.

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Voice Activities Active Activism 72

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Doing so will give them someone to check in with if they encounter any problems during your gala. Marketing specialists. Tech experts. Your website.

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Virtual Nonprofit Stream Channel 105

AccelEvents

JUNE 25, 2020

Most events require an audience-facing organizing voice and virtual events are no different. An emcee or moderator can act as the host and connecting piece between the audience and the keynote speakers or presenters. But, they are also a way to engage more deeply with a virtual audience.

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Roles Virtual Team Platform 78