Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 302

Storytelling Digital Channel Profile 302

Nonprofits Source

NOVEMBER 27, 2023

By regularly posting content to a variety of platforms like Instagram and Facebook, you can encourage new audiences to check out your business and increase your brand visibility. Or, if you want to reach an older demographic, you could share customer testimonials on Facebook to build trust.

Channel 52

Channel Business Marketing Effective 52

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. If you’ve been watching Facebook or Instagram recently, everyone is going LIVE. . So, how do we monetize this? Hard Costs: .

Raise 325

Raise Fund Phase Audience 325

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Classy

APRIL 15, 2021

In June 2020, we announced the Classy for Facebook Integration , which combines the power of Classy Peer-to-Peer fundraising with the world’s largest social media platform. In the latest version of Classy for Facebook, we’re excited to announce a new reporting feature. Now Enabling You to Pull In Facebook and Instagram Donations.

Accessibility 83

Accessibility Facebook Report Data 83

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

Mail 62

Mail Channel Strategy Fundraising 62

Media Cause

AUGUST 31, 2021

While planning across multiple platforms can look like the gameboard of Chutes and Ladders, combining your efforts across platforms, whether it’s on Facebook and Instagram, LinkedIn, Google Paid Search or the Google Display Network can help supercharge your campaigns to increase your brand equity and reach a new audience of supporters. .

Channel 52

Channel Digital Marketing Phase 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. This advice is especially relevant for anyone looking to attract a younger audience. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications.

Social Media 300

Social Media Hunger Donor Media 300

Nonprofit Tech for Good

SEPTEMBER 20, 2010

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. Websites like Ustream.tv

Broadcast 230

Broadcast Channel Stream Myspace 230

sgEngage

MARCH 29, 2021

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. When it comes to Facebook Fundraising, we wrote the ultimate guide !

Facebook 98

Facebook Guide Fundraising North America 98

Byte Technology

JANUARY 5, 2016

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. Why these two channels?

Social Media 100

Social Media Channel Profit Results 100

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

Donor 298

Donor Track Campaign Facebook 298

TechImpact

JUNE 24, 2014

There’s so much talk over where a nonprofit’s audience is online, and where a nonprofit needs to be concentrating their social media marketing efforts. But with over 2 billion users, everyone’s audience is on Facebook. Export Facebook insights. In the sheet you’ve just exported directly from Facebook, add 2 columns.

Facebook 142

Facebook Meme Social Media News 142

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

APRIL 13, 2020

1) Facebook Fundraising. Facebook is where it’s at for so many fundraisers. You don’t have to learn a new digital tool or have a large, established audience of already-informed donors to take advantage of Facebook’s fundraising benefits and donor data deposited in your donor CRM. 2)Apple Pay.

Integration 363

Integration Alexa Paypal Virtual 363

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Tips Fundraising Social Media 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2014

The methodology and report provide some great insights about how to think about social media behaviors of our audience. What is important is that when you look solely at your social media analytics – say for example what content gets the most views or engagement, the data represents only one part of your audience.

Social Media 126

Social Media Audience Analytics Media 126

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

Los Angeles 101

Los Angeles Audience Google Channel 101

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. Now what exactly does it mean when we talk about social SEO?

Search 59

Search Alternative Social Social Media 59

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Platform 117

Platform Communication Indianapolis Channel 117

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

Analysis 105

Analysis Audience Test China 105

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

M+R

DECEMBER 8, 2023

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. These are Google ads, Facebook advertising, and Google display network. Click Tracking is less specific to an individual user. UTMs are specific to Google Analytics.

Track 104

Track Digital Change Fundraising 104

Top Nonprofits

DECEMBER 6, 2021

So if you want to take a moment and introduce yourself to the audience, that’d be great. So today, Julia, I wanted to get your take on the recent news that came to light, you know, about Facebook and Instagram. And since these are channels that are really important to so many nonprofits, I’d love to get your take on things.

Facebook 52

Facebook Report Podcast Platform 52

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Channel Story 45

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. Social media powerhouses Facebook and YouTube have rolled out new fundraising tools for nonprofits and individuals, to make it even easier to connect with supporters and drive donations at year-end.

Social Media 243

Social Media Money Raise Media 243

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Sponsor connections.

Game 52

Game Marketing Change Tips 52

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

Digital 52

Digital Practice Donor Strategy 52

M+R

MARCH 14, 2024

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising.

Giving 95

Giving Museum New York City Boston 95

Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. 3) Decide on your channels. The next step is to focus on your best-performing channels.

Calendar 278

Calendar Social Media Content Media 278

Connection Cafe

MARCH 29, 2021

Facebook fundraising can get a bad reputation, especially when organizations fail to see the opportunities to engage and retain a new generation of supporters. However, Facebook fundraising is much more than a helpful boost to your organization’s online donations. When it comes to Facebook Fundraising, we wrote the ultimate guide !

Facebook 49

Facebook Guide Fundraising North America 49

Nonprofit Tech for Good

FEBRUARY 12, 2021

Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. The format and tone of your content should be specific to the channel. To start, think about what you would use each channel for in your personal life.

Effective 278

Effective Fundraising Nonprofit Channel 278

Qgiv

JULY 27, 2021

She knows what strategies work on social media, what strategies fail, and how nonprofits can use social channels to make a big impact on their community. So, if someone was looking to put together a monthly calendar for their social media channels, what are the types of posts they should look to include in that plan?

Social Media 138

Social Media Media Tips Social 138

Connection Cafe

JUNE 21, 2018

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. In practice, email appeals have among the highest action rates of any digital channel. Facebook Strengths: . High action rates.

Facebook 44

Facebook email Nonprofit Social Media 44

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

Facebook 101

Facebook Marketing Poll YouTube 101