Eric Jacobsen Blog

JANUARY 31, 2016

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Storytelling Business Tools Demographics 40

Eric Jacobsen Blog

MAY 30, 2015

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Business Tools Demographics 40

Qgiv

JUNE 6, 2023

Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits?

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Facebook Guide Demographics Nonprofit 86

Eric Jacobsen Blog

MAY 23, 2017

From Paul Smith's book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Demographics Story Lesson 40

Eric Jacobsen Blog

MARCH 29, 2017

From Paul Smith's popular book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool : Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

Storytelling 40

Storytelling Demographics Lesson Evaluation 40

Nonprofit Tech for Good

DECEMBER 2, 2023

AI can help busy fundraisers feel less overwhelmed by reducing the amount of time spent on daily tasks! Leverage the power of storytelling to add extra personal detail to your supporters’ donations and foster a deeper bond with your sustaining level donors. Local celebrities can increase awareness of an organization tremendously.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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Eric Jacobsen Blog

JULY 1, 2014

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Eric Jacobson on Leadership and Management Leade With A Story Leadership Paul Smith Storytelling'

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Storytelling Leadership Tools Structure 56

Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. If you’re ready to craft a solid advocacy campaign plan, let’s get down to business! Be clear on: Your target audience. What are their interests and demographics?

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Advocacy Campaign Tips Storytelling 130

Qgiv

JANUARY 8, 2024

These partnerships with businesses corporations can help both you and your for-profit partners widen your audiences while providing extra financial support for your mission. Tapping into this demographic is going to be crucial for fundraising, and your organization will need innovative and tech-savvy approaches.

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Trend Raise Tools Tips 52

Tech Soup

SEPTEMBER 8, 2017

Are you telling a personal story, creating a fundraising pitch, inspiring others to care about a cause , or teaching potential customers about your business? Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Who Am I Talking To?

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Adobe Video Storytelling Slides 69

sgEngage

JUNE 30, 2023

Cause Marketing Cause marketing involves partnerships between nonprofits and for-profit businesses for mutual benefit. Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. What Challenges Do Nonprofit Marketers Face?

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Marketing Nonprofit Blackbaud Demographics 40

The Modern Nonprofit

JANUARY 25, 2022

It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. It’s important to consider your audience as well as the different use capabilities of each network when it comes to deciding which kinds of accounts to maintain.

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Eric Jacobsen Blog

AUGUST 15, 2012

Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith. Several companies, such as Kimberly-Clark , actively teach storytelling skills to their leaders. Paul Smith , author of the new book, Lead With A Story , is a true believer in telling stories.

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Storytelling Captivate Story Structure 75

sgEngage

APRIL 26, 2023

What digital disruptor will cause organizations to change how they do business? Like all other businesses, charities need to be where their donors are, and in today’s society, they are everywhere and anywhere. These enhancements can also help you reach a larger audience. What new technology will be the must-have tool?

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Platform Charity Trend Badge 73

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. LinkedIn is a great resource for nonprofits because of its audience. Reaching out beyond your current audience isn’t always easy. Use LinkedIn Analytics.

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Qgiv

AUGUST 23, 2022

While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. One place to start is by looking at the demographics of your donors and supporters. Your supporters are busy people.

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Social Media Mail Channel Marketing 52

sgEngage

JULY 24, 2023

The reality is that the higher education pipeline is even smaller than what demographic statistics show. Colleges and universities offer good-paying jobs, produce new talent for the area, and attract other businesses. Use video storytelling! In some communities, higher education institutions are the center of the economy.

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Education Student Award University 80

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Social Media Sponsor 362

Eric Jacobsen Blog

OCTOBER 27, 2012

From Paul Smith's new book, Lead With A Story , here are the 10 reasons for embracing storytelling as a business tool: Storytelling is simple Storytelling is timeless Stories are demographic-proof Stories are contagious Stories are easier to remember Stories inspire Stories appeal to all types of learners Stories fit better where most of the learning (..)

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Story Authoring Ohio Storytelling 48

Classy

JULY 9, 2021

Public kickoff: includes launching your campaign to a wider audience, announcing your goal, and fundraising the remainder with smaller donations. Across age demographics, donors prefer to give online. Download the Guide to Nonprofit Storytelling. Storytelling allows donors to form an emotional connection with your cause.

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Trend Campaign Tips Phase 59

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority. Buffer also offers analytics tools so you can learn more about your audience’s demographics and keep tabs on what posts perform best.

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Social Media Tools Media Create 89

NonProfit Hub

JANUARY 25, 2019

If you’re having trouble connecting with your audience, it could be because you haven’t gotten to know them as well as you should. Use Google Analytics, Facebook, Twitter and Instagram insights to keep track of the demographics of people who engage with your content.

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Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works. This was an epiphany for Ogilvy.

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Lesson Fundraising Digital Test 59

Qgiv

NOVEMBER 17, 2022

When your donors make a gift to your organization, they provide you with plenty of information you need to keep track of–names, email addresses, phone numbers, billing information, communication preferences, demographic information, and so much more. With nonprofit marketing tools, you can reach your audience wherever they are.

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Platform Guide Fundraising Nonprofit 52

CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

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Social Media Storytelling Media Effective 62

Qgiv

OCTOBER 27, 2021

By hosting a volunteer program, your organization can enable students, city officials, business owners, and other community members to get involved with a cause that aligns with their values and helps people in need, strengthening community ties in your area. Collaborate with local businesses.

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Volunteer Strategy Guide Local 98

Connection Cafe

SEPTEMBER 3, 2015

You can change your technology, hire new staff, invest in professional development, and train the board, but if your stories fall flat, are boring, aren’t focused on impact, and talk more about you than your audience, then no amount of investment, training or technology will fix things. Download and read the report.

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Report Donor Demographics Statistics 20

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. The fastest growing demographic is those 35 years old and older. Reach a broader audience: More than 500M Google Earth users today; Drive people to your site; Gain members, volunteers, donors, media coverage. It really depends on the audience you are trying to engage. More than 3.5

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Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target? A good way to improve your social media fundraising success is to be clear on your target audience. 3) Pick the right platforms.

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The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

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Social Media Donation Media Fundraising 126

Connection Cafe

JULY 10, 2017

Vendors and business owners. To achieve this connection, set up a storytelling strategy in advance full of examples of your nonprofit’s origin and success stories to win over donors on a shared human level. An opening with a potential new audience or target demographic. Planned gift donors. Board members.

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Bloomerang

SEPTEMBER 12, 2022

Many supporters work for companies that offer matching gift programs, where the business matches donations that their employees make. With Kindful, your supporters can create and customize their own fundraising pages that let them express their connection to your cause through storytelling, photos, and videos. Seamless Integrations.

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Software Effective Grant Nonprofit 57