Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital marketing is comprised of various channels that involve their own strategies.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things that we need to account for when planning a redesign.

Websites 61

Websites Change Management Digital Government 61

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

United States 68

United States Social Network Channel Network 68

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Offers accountability. But what does a fundraising strategy look like in practice? Make giving easy.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience.

email 70

email Advocacy Social Network Social Media 70

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Bloomerang

DECEMBER 19, 2023

Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends. Top feature: Slack’s foundational feature is channels. You can create channels for different projects, campaigns, teams, or topics. This keeps all conversations focused.

Software 84

Software Free Tools Adobe 84

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? Your board, donors, and activists love it too.

Online 71

Online Tips Calendar Test 71

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. If your audience is one that responds more positively to social media, then you might want to try a social media sharing blitz. Live-Streaming.

Ideas 98

Ideas Online Fundraising Charity 98

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends.

Results 95

Results Data Charlotte Measure 95

Classy

JULY 19, 2021

3 Nonprofit Video Marketing Trends to Note. Brief and educational videos have shown to engage larger audiences as well. . Use a script to communicate with your audience . Announce when you’ll be going live through your regular social media posts and other marketing channels . Keep Your Finger on the Pulse.

Video 118

Video Trend Marketing Strategy 118

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Having benchmarks from other similar organizations in your space is important and valuable.

Social Media 50

Social Media Reflection Media ROI 50

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 37

Content Communication Marketing Strategy 37

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 30

Content Communication Marketing Strategy 30

M+R

JANUARY 5, 2024

Addressing deliverability concerns and reactivating lapsed subscribers allowed some nonprofits to land in a great many more inboxes this December — and those larger audiences drove revenue growth. As is often the case during this period, we saw big differences by channel and by sector, and BIG opportunities in certain channels.

Fundraising 107

Fundraising New York City Ukraine Channel 107

Connection Cafe

JANUARY 12, 2014

It’s here – the 4th annual edition of Nonprofit Communications Trends Report by Nonprofit Marketing Guide. From big picture goals to hot topics (like Retention), the report offers benchmarks and statistics to help you validate and navigate your nonprofit’s communication in 2014. I’ve got one on my mind.

Communication 32

Communication Retention Childhood Statistics 32

Care2

MAY 8, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Reader Comments (3) I definitely agree.

Social Media 41

Social Media Studies Facebook Raise 41

M+R

FEBRUARY 10, 2022

Now that we have had a chance to crunch the numbers, here is the entree course: the most important trends we saw in December, 2021. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. .

Fundraising 105

Fundraising Gift Analysis Channel 105

Connection Cafe

JULY 27, 2015

Great Stories Grant Wishes: Using Audience Personas to Update Make-A-Wish’s Messaging : Learn how to identify your target audience based on learnings from Make-A-Wish’s audience persona development. The Usual Suspects: Engaging Your Audience with the Right Call to Action. Don’t Panic!

Registration 20

Registration Proposal Social Media Conference 20

Qgiv

APRIL 8, 2024

Here are a few strategies that can help: Reflect on past performance: Use data from previous fundraising campaigns, such as Giving Tuesday, to establish benchmarks and inform your goals for the giving day. Social media : The immediacy of social media can help you reach a broader audience for your giving day.

Giving 52

Giving Tips Nonprofit Hosting 52

Neon CRM

MAY 17, 2023

According to the 2022 Global Trends in Giving Report , 26% of respondents indicated that email is the tool that most inspires them to give, outpacing social media (25%), website (17%), and print materials (13%). Email is the single most important communication channel and the most effective digital fundraising method. per contact.

email 52

email Fundraising Benchmark Raise 52

Neon CRM

MAY 31, 2023

This can occur through various channels such as social media, word of mouth, or advertising. The silver lining of what (at first glance) seems like a very negative trend is that nonprofits have lots of room to make a positive impression on new donors. And each one of those methods has particular strengths and weaknesses.

Donor 52

Donor Management Guide Retention 52

Forum One

JUNE 24, 2008

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

Facebook 364

Facebook Practice Avatar Nonprofit 364

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. Average gift size followed the same trend, with 60% seeing declines. First off, the change in the number of gifts, year over year. Let’s dig in!

Fundraising 106

Fundraising Gift Digital Trend 106

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Reader Comments (5) Nice post Allyson!

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Forum One

MARCH 27, 2007

Read More » More Nonprofit Benchmarks Kyle Keller in Influence 4 May 2010 A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others.

Influence 52

Influence Social Media Internet Web 52

Care2

OCTOBER 18, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Award Social Media Advocacy 28