Whole Whale

NOVEMBER 10, 2021

You might hear an assumption along the lines of the following: Your organization’s audience all have mobile phones, there is therefore a huge opportunity for all of them to connect with your org on a custom app. App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” We saw some of the impacts of these changes in this year’s Benchmarks. Well, first of all, the definition changed. To add to the confusion, different email tools are handling this change in different ways. Read time: 8 minutes. Apple MPP, a.k.a.

Mail 107

Mail Spam Rate email 107

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What email deliverability isn’t is a metric that enough nonprofit fundraisers look at to determine the efficacy of their email programs.

email 100

email Spam Money Fundraising 100

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! Let's say you want to track your email fundraising open rate.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Nonprofit Tech for Good

APRIL 10, 2022

Liking mentions and replies, when appropriate, shows your audience that a real person is managing your Twitter account. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa. Be more generous and strategic in your follow back strategy. Like mentions and replies.

Twitter 350

Twitter Practice Social Media Nonprofit 350

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Also, review your fundraising metrics and data from previous campaigns. Offers accountability.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

NetWits

NOVEMBER 11, 2010

We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified. Be a stickler about keeping your message short, clear and valuable to your audience. Third , get into the habit of reviewing the metrics. The take away is simple here – always have a call to action.

email 212

email Profit Registration Review 212

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. The Nonprofit eBenchmarks study also analyzed specific list segments, such as donors vs. non-donors, geographically targeted audiences, surveys and tell-a-friend emails.

Benchmark 28

Benchmark Studies Case Study Advocacy 28

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

Women Who Tech brings together talented and renowned women breaking new ground in technology who use their tech savvy skills to transform the world and inspire change. While some may think there are not a lot of high quality women who can speak on technology issues or are starting tech companies, it simply isn’t true.

Blogher 107

Blogher ROI Slideshare Free 107

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

Benchmark 42

Benchmark Metrics Analytics Track 42

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Another option is to create a Theory of Change or Logic Model , which should include inputs, activities, outputs, outcomes, and impact. Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. Remember – a story well told can change the world.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Who is our audience and who do we want them to be?” What prep did you do?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. How to measure behavioral change. Picking the right measurement tool for the job and how to use it.

Results 95

Results Data Charlotte Measure 95

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. This gives us (and you) a more comparable metric. In our latest survey, we decided to ask about technology staffing levels differently.

Ratio 85

Ratio Report Technology Roles 85

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. Review Your Email Metrics and Freshen Your Welcome Series Twice a Year. Craft a Series of Email Messages. spanhidden.

email 36

email Support Online Template 36

Connection Cafe

APRIL 15, 2019

In this post, you’ll learn from my mistakes and create better charts for your audience – to show fundraising results, organization’s impact or benchmarking. We can change the shape of this rectangle by extending the height or squeezing the width. We can also change its orientation. You’re not alone.

Chart 27

Chart Results Create Fundraising 27

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

Online 71

Online Tips Calendar Test 71

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Tech Soup

SEPTEMBER 19, 2017

In fact, our founder and CEO, Cynthia Adams, has a free recorded webinar on how grantseeking has changed over the past several years. She states that funders are looking for those organizations that demonstrate intentional movement toward substantial and sustainable change. Grantseeking has changed over the past several years.

Grant 51

Grant Award Proposal Calendar 51

Connection Cafe

AUGUST 9, 2013

As a result, email expectations have changed. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. I’ve mentioned the importance of targeting the right audience with the right message. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

These peer learning groups are focused on transformational change – to help participants transform into data-informed nonprofits one small step at a time. The model was also used for advanced practitioners as a benchmarking framework at Social Media Week in DC last week. The CWRF model has been adopted by nonprofits.

Measure 99

Measure Track Model Seattle 99

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. All the old dynamics are changing and its impacting everyone!    Someone in the audience asked if there was a tool to automate the gathering and analysis of this data.    Social media? .  

Social Media 50

Social Media Relationship Media Georgia 50

Connection Cafe

OCTOBER 25, 2016

Tonya and I will discuss the shift to audience engagement from acquisition and provide tips for how to build your first campaign. Nonprofits need to move beyond communications in 2017 and develop content that is focused on their audience and actions. 1:30 PM – Game Changing Tests to Try Now! Friday, Oct 28. It’s that big.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change?

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

It feels good to get that off my chest because if only to commit myself to making some changes. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

DNL OmniMedia

DECEMBER 13, 2021

Equipped with supporter profiles and a log of all interactions, your nonprofit can craft a strategic plan for stewarding its audience members toward a desired next step– such as making a larger donation or signing up to attend an upcoming event. What does a CRM do for nonprofits? Marketing campaign management. EveryAction.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Nonprofits Source

JANUARY 23, 2023

By testing different versions of your ads, they’ll discover exactly what inspires your audience to take action. Each ad will be targeted to capture your audience’s attention. They work with libraries around the country to make a more profound impact and spread the joy of reading to new audiences via search engine marketing.

Grant 52

Grant Google Management Guide 52

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. Metrics to measure for this interaction are based on several factors, including the following: . Look at this metric as your word-of-mouth referrals.

Measure 59

Measure Video Marketing Guide 59

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74