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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” The authors use Cirque du Soleil to illustrate this idea.

Strategy 221
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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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The Audiences of a Capital Campaign: Who to Target and When

Achieve

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

You have a dedicated audience who look to you for content. But what about creating a whole new revenue stream accessible to the rest of your market? Even if it’s only one additional post per month, you're still offering more opportunities for your members to engage with you, drive up traffic on your platform and grow your audience.

Sponsor 276
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To Get Close to Members, Follow MarTech Trends

.orgSource

They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. Live stream sales maximize the impact of both strategies. And imagine live tours of your annual conference, reports from the exhibit hall floor, or committee meetings with audience feedback.

Trend 221
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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Nonprofits now have a range of remote and hybrid events to choose between, and they can make the most of them thanks to platforms like PayBee that facilitate streaming and other digital tools. About the Author. That brings us to the state of nonprofit fundraising today. 9 Modern Nonprofit Fundraising Methods. 4) Live auctions.

Method 353
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

He is also President and Managing Director of Digital Strategy for.orgSource , and my co-author of the Association 4.0 Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Both initiatives increased engagement and generated new revenue streams.

Sponsor 221