article thumbnail

The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

article thumbnail

What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Key Event Metric examples to help you track your own ROI.

Metrics 98
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

Then, include information on matching gifts on a confirmation page as a safety net to capture the attention of donors who may not have given their full attention to the donation form. While most matching gift companies match at a 1:1 ratio, some even match at a 2:1, 3:1, or even 4:1 ratio. Capital Group. American Express.

Gift 57
article thumbnail

8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

8 Corporate Giving Trends to Pay Attention To Companies constantly change and expand their corporate giving initiatives. Companies everywhere recognize the power these programs hold, so pay attention to employee giving as you craft your CSR strategy, regardless of whether you work for a nonprofit or company. Take Coca-Cola for example.

Trend 52
article thumbnail

8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

This should include: Minimum and maximum donation amounts Matching gift ratios Types of qualifying employees Types of qualifying nonprofits Submission deadlines And more! It also empowers your team to better appreciate a supporter’s involvement with their matching gift program and track incoming corporate gifts through the matching lifecycle.

Gift 97
article thumbnail

Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. Pay attention to SEO Search engine optimization (SEO) is changing your website’s content to align with Google’s search algorithm so your website appears higher on the search engine results page (SERP) for certain keywords.

Digital 52
article thumbnail

Social Media Analytics: The Basics

NonProfit Hub

Engagement rate is the ratio of total impressions versus total engagements. You’ll want to locate and pay special attention to the sidebar tabs “Reach,” “Posts” and “People.”. You should also be keeping track of your social media’s all-around growth by keeping a close watch on your impressions, follower counts, page views, etc.