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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Key Event Metric examples to help you track your own ROI.

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! This should include: Minimum and maximum donation amounts Matching gift ratios Types of qualifying employees Types of qualifying nonprofits Submission deadlines And more!

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

8 Corporate Giving Trends to Pay Attention To Companies constantly change and expand their corporate giving initiatives. Companies everywhere recognize the power these programs hold, so pay attention to employee giving as you craft your CSR strategy, regardless of whether you work for a nonprofit or company. Take Coca-Cola for example.

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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

Then, include information on matching gifts on a confirmation page as a safety net to capture the attention of donors who may not have given their full attention to the donation form. While most matching gift companies match at a 1:1 ratio, some even match at a 2:1, 3:1, or even 4:1 ratio. Capital Group. American Express.

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Social Media Analytics: The Basics

NonProfit Hub

Engagement rate is the ratio of total impressions versus total engagements. To view each tweet in more detail, which you’ll need to do in order to view your engagement rates, click “View all Tweet activity” directly under the “Top Media Tweet” section. The most important statistic you should examine is your engagement rate.

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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Think about all the emails, social messages, and ads competing for your attention online. Tangible measurements are easy to calculate and can fall into any number of ratios and equations. Click Through Rate (CTR). Email Opt-In Rate. Track audience engagement. Track Audience Engagement. Cost Per Sale (CPS).

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