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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. But getting high-quality event analytics requires high-quality, accurate numbers—which means carefully tracking data along the way. Key Event Metric examples to help you track your own ROI.

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3 Ways to Incorporate Matching Gifts Into Your Fundraising Strategy

Classy

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

8 Corporate Giving Trends to Pay Attention To Companies constantly change and expand their corporate giving initiatives. Charitable Giving Stipends: Companies can award employees with gift cards or add funds designated for donating to their accounts within their employee giving portal. Take Coca-Cola for example.

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Digital Fundraising for Nonprofits: 6 Key Strategies

Nonprofits Source

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. Pay attention to SEO Search engine optimization (SEO) is changing your website’s content to align with Google’s search algorithm so your website appears higher on the search engine results page (SERP) for certain keywords.

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5 Easy Ways Your Website Can Boost Your Fundraising Results

Nonprofits Source

The best nonprofit websites out there incorporate smart fundraising strategies into their designs to attract the most attention and support for their initiatives. If your CMS has a survey tool, consider using that to keep track of your event attendees. Highlight matching gifts. Designing matching gift CTAs.

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5 Peer-to-Peer Fundraising Tips for Millennial Audiences

Achieve

A great way to keep track of all posts about your campaign and establish brand recognition is to create a hashtag for the campaign. Too much information will make users feel like they have to endlessly scroll on their mobile devices just to submit their gift. . an essential nonprofit KPI that all organizations should track.