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How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

You may be surprised to learn that multichannel donors contribute four times as often as online-only or offline-only donors. Instead of solely relying on your homepage to spotlight your donation form, take this time to try some new and creative strategies to ensure your mission gets the attention it deserves. ? Autumn 2022.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

Some nonprofits even have monthly giving set as the default on their primary donation page which can increase your nonprofit’s number of monthly gifts by as much as 5.5% (also according to Blackbaud). Most donation pages include a checkbox for the donor to opt-in to upgrade their donation to monthly which is a standard best practice.

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#GivingTuesday Fundraising Bootcamp

Greater Giving

Make recurring gifts an option! Want more quick ways to improve your online giving page and encourage donors to complete their gift? TIP: Encourage giving with a matching gift campaign! Ambassadors are supporters of your organization that may have a broader reach, either online or offline. Email Marketing.

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

It enables: Offline relationship building with donors and the community Creative materials that leave a lasting impression on donors Highly targeted and personalized messaging (when done well—more on that below!) The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. 2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Including last year’s gift amount.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention? Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. What Is a Donor Engagement Strategy? Teaching them something.

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How to Run an Online Fundraising Campaign

Get Fully Funded

You can create and run an online campaign to support an offline appeal or an event. So, give this effort the time and attention it deserves! It also helps your potential donors understand where their money will go, why their money is needed, and the impact their gift will make. And it doesn’t all have to come from one donor.