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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

However, the real challenge begins when the initial urgency subsides and public attention shifts away. Having these elements in place not only positions you to capitalize on the increased attention during emergencies but also provides a clear pathway for donors to continue their support.

Support 52
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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

Prioritize donor stewardship : Focus attentively on donor stewardship and engagement to build strong, long-lasting relationships with your supporters. Have you brought this to the attention of your CEO and board? Have you tried bringing in a communications facilitator to deepen the conversation?

Action 73
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The Ultimate Guide to Year-End Giving for Nonprofits

Bloomerang

Direct mail is the most popular year-end giving marketing method. Also, make sure to follow writing best practices by keeping your paragraphs short and using bolded text strategically to draw attention. An effective communication cadence will help you stand out and maintain their attention. start as early as September.

Guide 107
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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

For arts and culture organizations, brand purpose is often about facilitating learning and engaging visitors in unforgettable experiences that provide educational and social value. Patron personas also allow you to more effectively segment the highest-impact supporters who need your team’s individualized time and attention the most.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Highlight growth in conversions.

Lesson 59
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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

Be sure your nonprofit CRM can create both: Letters and mailings. Design and save direct mail communication documents like solicitations and acknowledgments. Similar to direct mailings, make sure you can create and save templates for your nonprofit’s emails. Engaging emails.

Profile 91
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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. No nonprofit fundraising plan is complete without specific attention paid to online fundraising. Direct mail.

Strategy 103