Remove Attention Remove Donor Remove Headline Remove Rate
article thumbnail

10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation.

Ideas 354
article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Are you tired of feeling like a wee fish in the vast ocean of social media?

email 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

I’ve offered you checklists , FAQs and e-guides with templates for writing donor-centric annual appeals. This is the specific donor you’re appealing to. . In order to inspire the donor to take action, you need to create a sense of urgency around the ask. . Have you written to one specific donor? . how you would talk).

Question 142
article thumbnail

How to Promote an Event on Instagram to Boost Attendance

Bloomerang

When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup. Allow event headliners or speakers to do an Instagram takeover. Give one of your event headliners or emcees the reins of your Instagram story for the day. Share that your event is over and thank all attendees, donors, and sponsors.

Contest 89
article thumbnail

6 Key Tips to Optimize Your Nonprofit Donation Page

Classy

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Focusing on just one element can detract from your overall user experience and leave donors feeling unmotivated to give.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59
article thumbnail

Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. GivingTuesday is a valuable day to engage new donors, reconnect with existing ones, and engage a group of primarily small-dollar donors.

Lesson 52