Classy

MAY 25, 2021

A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Also, don’t be afraid to send follow-up emails to improve your response rates. ACH increases recurring giving capture rates.

Donation 67

Donation Tips Rate Mobile 67

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” They add some color and pizzazz that can easily grab the attention of people who visit your profile.

Linkedin 218

Linkedin Profile Professional Tips 218

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. GivingTuesday 2023 GivingTuesday 2022 Difference Number of emails sent 2-3 per nonprofit 1-2 per nonprofit Average open rate 35.92% 28.71% +25% Average click-through rate 3.08% 1.63% +89% So what does this mean?

Lesson 52

Lesson North America New York Kentucky 52

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest.

email 28

email Marketing Headline Ratio 28

Get Fully Funded

OCTOBER 7, 2021

Track your engagement rates on each marketing platform you leverage. While multi-channel marketing works by building up brand awareness across multiple touch points, you might see notably higher or lower engagement rates on certain platforms.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Nonprofit Tech for Good

APRIL 5, 2012

Customize Your Headline. By default, LinkedIn uses the title of your current position as your “Professional Headline.” You can customize your headline and add more detail and personality by going to “Edit Profile.” They add some color and pizzazz that can easily grab the attention of people who visit your profile.

Linkedin 109

Linkedin Profile Professional Tips 109

Tech Soup

JANUARY 19, 2017

If we've learned anything in the past few years, it's that graphics and video make a huge difference in engagement, shares, and response rates. The truth is that attention span in the digital medium is a very valuable commodity. Write less lengthy copy and better headlines. It's time to write less and show more.

Digital 36

Digital Marketing Game Headline 36

Everyaction

FEBRUARY 28, 2018

Sure, sometimes there’s a crunch to release something, or a customer support ticket that requires extra attention?—?but In the current news cycle, it seems like bad news makes it to all the headlines. but those cases are few and far between. Even email is kept to a minimum after-hours. That’s why in 2016 we were were on Inc.'

Team 68

Team Greece Taiwan Roles 68

ASU Lodestar Center

OCTOBER 24, 2017

That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Additionally, separating inactive donors can also help in maintaining high open rates. Pay attention to paragraph lengths, and for emails, the smaller the content blocks, the more reader-friendly it is.

email 40

email Marketing Tips Captivate 40

Care2

AUGUST 22, 2013

Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?).

Online 71

Online Tips Calendar Test 71

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. But hey, I’m sure you’ve opted out from things that just no longer captured your attention. You’ll see your engagement rate drop and unsubscribe rate climb. Sad day, I know.

Newsletter 124

Newsletter email Create Template 124

NonProfit Hub

JUNE 20, 2016

The Value: Your success rate skyrockets when you fully understand the process and what your main goal is with the direct mail piece. Think of it as sort of headline or teaser. Make every effort to understand what your concept is and what you hope to get out of it. Don’t peak their interest for the wrong reasons.

Mail 34

Mail Headline Action Mind 34

BoardAssist

DECEMBER 15, 2014

Your goal in the first part of the letter is to get your reader’s attention. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Target Marketing says “using standard #10 white envelopes will guarantee a low response rate, unless you are giving away money.”. Tom Ahern). Use headings. Tom Ahern).

Mail 61

Mail Money Raise Tips 61

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

Channel 247

Channel Sierra Leone Story Digital 247

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Use Ad Extensions.

Google 351

Google Grant Guide Nonprofit 351

Connection Cafe

NOVEMBER 6, 2018

Even if your success doesn’t make national news headlines, you can execute a great giving day that propels your annual giving program forward. Sending direct marketing pieces or starting your phone calls too early will draw attention away from your other fundraising activities. Adjust your goals as needed.

Giving 22

Giving Gift Demographics Donor 22

See3

NOVEMBER 4, 2008

They may have missed previous emails, or they just may not be paying attention. You’ve got their attention with video, so what do you want them to do next? Whether it’s human rights, veterans’ issues, the economy, health care, or education, relate your message to a headline and talk about why your issue matters now.

email 40

email Campaign Tips Chicago 40

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Bringing attention to the right content on your site will drive more value for your cause. Maintain a 5% click-through rate (CTR).

Grant 52

Grant Google Guide Nonprofit 52

Qgiv

MAY 11, 2021

Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it. You can find this with a simple formula: CPC = total cost/total number of clicks CVR (conversion rate) is the average number of times a person completes a donation after clicking on your ad.

Google 52

Google Grant Rate Headline 52

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. Pay close attention to your investments in technology to ensure that your organization is keeping up with the times in your donors’ eyes. Focus on Impact.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

M+R

JANUARY 5, 2024

Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. Strategic choices sparked success for other top performers. One good source for warmer audiences?

Fundraising 105

Fundraising New York City Ukraine Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

As part of the research, they looked at more than 170 different technological tools now available to funders, dove deeply into the literature on philanthropic collaboration, analyzed the results of recent Foundation Center surveys, and spoke with a wide range of experts from the worlds of both technology and philanthropy.

Studies 116

Studies Research Trend Fund 116

sgEngage

AUGUST 23, 2023

Potential Cause: Uncompelling Ads Unhelpful and poorly-written ads are unlikely to grab users’ attention, so put effort into crafting effective campaigns. Capture attention with your headlines. Creating high-quality ads will improve your click-through rate (CTR) substantially.

Grant 70

Grant Google Guide Management 70

Care2

FEBRUARY 4, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Grant 31

Grant Google Case Study Search 31

Care2

FEBRUARY 7, 2009

Although sadly our unabbreviated name is too long to fit the 25-character limit on ad headlines.) The Payoff In October, at the height of the election season, we managed to go over our Google Grants budget, spending $10,212 and earning a click-through rate of 6.43% and a conversion rate of 2.10%.

Google 31

Google Grant Adwords Social Media 31

Nonprofits Source

NOVEMBER 3, 2017

Use multimedia to engage and retain visitor attention. While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism. Likewise, when I begin a new H2 tag, the proceeding content will be related to that topic.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 89

email Marketing Strategy Fundraising 89

NonProfit Hub

JANUARY 18, 2019

No formulas or complex techniques—just simple and powerful words you can implement into your copy to increase conversion rates. Without them, copy or headlines can become boring and predictable. Using the word “you” instantly address the reader and gets their attention. The importance of power words.

Conversation 67

Conversation Headline Nonprofit Children 67

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. I’ll admit these are difficult to accurately measure but they are more influential than click throughs and open rates. But what about engagement from your audience?

email 45

email Marketing Strategy Fundraising 45

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. Engagement rates on Instagram are 15 times higher than Facebook and 20 higher than Twitter. Click-through-rates are also 4 to 10 times higher. Facebook messenger hit 1.2

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

APRIL 13, 2018

Ensure you capture your reader’s attention early. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Include headlines and plenty of white space to make it easy to read.

Education 23

Education Fundraising Mail Offline 23

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Social media tools for engaging and capturing the work of crowds include: wikis, custom platforms or web sites that facilitate voting, rating, giving feedback, adding content, or funding. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. 3) Crowd Voting.

Measure 96

Measure Fund Impact Minnesota 96

Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. You’re a group of passionate people. I just know it. Look at all those tens.

Results 83

Results Video Donation Fundraising 83

Nonprofits Source

FEBRUARY 25, 2017

How to Increase Email Open Rates! ”. Who cares if your email open rate jumps 15% if you don’t have an integrated marketing plan to support the lead nurturing process? Not only do you need to convey value in your article, but also retain reader’s attention. High-resolution photos and videos to retain attention.

Content 40

Content Leadership Marketing Files 40

Nonprofits Source

OCTOBER 11, 2017

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. There’s just one problem… You have about 8-seconds to grab and retain a visitor’s attention before they leave your site.

Process 98

Process Content Digital Marketing 98

Connection Cafe

JULY 22, 2015

Cloud services are maturing at unprecedented rates and nonprofits now have options they’ve never had before. Nevertheless, the reasons these stories make headlines is because they are the exception, not the rule. In its recent survey, TechSoup found that 49% of respondents cited cost as the largest obstacle in a switch to SaaS.

License 20

License Nonprofit Mobile Integration 20