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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Explore Media Cause experts’ top five communication tips to consider as you roll out your advocacy , fundraising , and engagement strategies during an election year.

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The 990: From Compliance to Communication 

sgEngage

Only 10% of philanthropic foundations have a website to communicate their work. What that statistic means is that for 90% of foundations, the 990-PF is often the only means for communicating their work. Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked.

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Embedding Purpose-Driven Communications into Email Marketing

sgEngage

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

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Lead From the Human Side of Technology

.orgSource

Daniel Goleman’s 1995 book “Emotional Intelligence: Why It Can Matter More Than IQ” brought EI to popular attention. EI skills can help IT professionals take their communications and leadership ability to new levels of effectiveness. Pay attention— This is an easy first step.

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Are AI and EI an Odd Couple? Nope, Pairing Bytes With Behavior Is a Perfect Match

.orgSource

In this moment, the intersection of logic and emotion deserves our focused attention. The intersection of logic and emotion deserves our focused attention. Changing member demographics adds to the complexity.” Emotional intelligence can create more cohesive teams and effective communication in remote or digital work settings.

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Are you getting the most out of your retention data?

Association Analytics

Many factors are important to consider: tenure, type of membership, demographics, how the member was acquired, how the member is engaging with your association, and more. your AMS, event registration system, your community platform, even spreadsheets). Are you using it to increase revenue and lower costs per renewal?

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5 Top Strategies for Better Member Communications

Get Fully Funded

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.