Get Fully Funded

JANUARY 30, 2022

When nonprofits think about improving communication with supporters, they often think of it as a separate task from the rest of their operation. However, the most effective communication is directly informed by and integrated into all of your functions and the nonprofit tools you use. . Utilize storytelling in your communications.

Communication 52

Communication Strategy Storytelling Social Media 52

Pamela Grow

MARCH 6, 2024

On Writing We know from our work here at Basics & More that when it comes to your nonprofit’s bottom line, nothing quite beats excellent creative, and genuine human communication. Engaging, consistent donor communications provide the engine behind your fundraising program. Ann Handley. Do yourself a favor and subscribe.

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Resource Newsletter Case Study Nonprofit 98

The Storytelling Non-profit

APRIL 20, 2020

Deciding what and how to communication on behalf of your non-profit can be a challenge anytime. It takes work anytime to strike this kind of balance and today I want to share a bit about my communications planning philosophy in the hopes that it helps you think about what to communicate and how. In the midst of a pandemic?

Communication 41

Communication Nonprofit Profit Calendar 41

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular. Many social media platforms get inundated with content regularly. 3) Learn how to use hashtags.

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Social Media Associations Media Social 333

Forum One

JULY 13, 2022

Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Develop a strategy for data storytelling. Know your audience. Understand your capacity. Commit to a schedule.

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Story Data Storytelling Lesson 66

Candid

MARCH 22, 2022

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? But how exactly do you craft a story, and digital storytelling strategy, that will draw new supporters’ interest and spur your followers to act?

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Story Tips Online eLearning 64

Nonprofits Source

JUNE 22, 2023

One way to encourage people to support your organization is through great nonprofit storytelling. By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience. Where Should You Use Nonprofit Storytelling?

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Story Build Storytelling Images 59

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. An omnichannel strategy brings all your communications into harmony, providing a cohesive donor experience. We ask for money, time, attention, and trust. Often, the answer is intangible.

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email Campaign Ideas Tips 91

Forum One

JANUARY 17, 2024

We are emphasizing digital and communications strategies that center the communities and individuals served, and build emotional connections through storytelling and experiences. This flexibility, in turn, allows space to prioritize creative, visually interesting, and attention-grabbing designs at a much faster pace.

Digital 90

Digital Attitude Government Model 90

Qgiv

JANUARY 8, 2024

Through specific prompts, nonprofits are using ChatGPT for content creation in a variety of ways, including writing fundraising appeals, donor thank-yous and thank-you receipts, and creating resources for volunteers and P2P participants. For example, ChatGPT is easy to learn and use. No one is impressed with generic thank-yous.

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Trend Raise Tools Tips 52

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos.

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Advice Social Media Media Meme 85

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

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Donor Social Media Websites Content 89

Qgiv

OCTOBER 18, 2022

It’s no secret that email is one of the most effective ways to communicate with donors and fundraise. But before you start sending out email blasts to all your donors, it’s well worth it to take time to fine tune your email fundraising strategies to get the most out of your Giving Tuesday communications. Focus on storytelling.

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email Campaign Strategy Giving 52

Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. What took longer was actually convincing myself that writing a book teaching salespeople how to be better storytellers would make the world a better place.

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Storytelling Chapter Story Teach 40

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

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Twitter Practice Social Media Nonprofit 343

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy.

Marketing 52

Marketing Tips Influence Nonprofit 52

sgEngage

JANUARY 16, 2024

Stories help us pay attention. Here are simple ways to use storytelling that will stick with your constituents and prompt them to support your cause. Even though we’re not all gifted storytellers, artificial intelligence can make us look like we are. Content with a visual element receives up to 94% more views.

Effective 77

Effective Tips Fundraising Blackbaud 77

Allegiance Group

JUNE 13, 2024

As a busy nonprofit professional, you might be tempted to skip this step and start creating content for your marketing campaign. Who are your supporters, why do they support your nonprofit, and how are you communicating your impact with them? Collect the information you need about your audience to create effective content.

Marketing 52

Marketing Analysis Nonprofit Audience 52

AccelEvents

AUGUST 7, 2020

Again, this gets them thinking about their expectations (while letting you in on them) and creates an emotional connection to your event and its content before you even get started. Use Storytelling. . . . . Storytelling enables a phenomenon known as mirroring. Storytelling is another great way to invoke the senses.

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Virtual Brain Storytelling Audience 96

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Capture their attention!

Campaign 52

Campaign Guide Fundraising Storytelling 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. How to Create a Nonprofit Social Media Strategy. Set SMART goals.

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Social Media Strategy Media Donor 52

Forum One

APRIL 28, 2010

I also had the privilege of speaking on another Online Storytelling panel with Roger Burks and Jay Davis. This live session rounded out our Online Storytelling Bootcamp webinar series with a focus on how to create a culture of storytelling within one's organization. Let's face it, this content doesn't come out of thin air.

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Storytelling Culture Haiti Camera 66

Care2

SEPTEMBER 20, 2012

How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? If your nonprofit feeds the creative flame with passion and storytelling, you'll start getting somewhere. And then we got into the nitty gritty of content with Roz Lemieux, Michelle Frey, and John Hlinko.

Content 59

Content Test Audience Green 59

sgEngage

JUNE 30, 2023

Table of Contents The Impact of Nonprofit Marketing Types of Nonprofit Marketing Nonprofit Digital Marketing Breakdown What Challenges Do Nonprofit Marketers Face? Direct Marketing Direct marketing involves direct communication with potential supporters either offline or online. What Challenges Do Nonprofit Marketers Face?

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs. Just because content is old doesn’t mean that it’s irrelevant.

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Impact Channel Audience Content 76

Eric Jacobsen Blog

FEBRUARY 25, 2021

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. And, the newest installment in the series is equally good, informative, practical and actionable.

Story 52

Story Storytelling Chapter Teach 52

Neon CRM

NOVEMBER 15, 2023

Every piece of direct mail that converts donors has to not only capture their attention but also move them to take the next step and give. Innovate, Innovate, Innovate One of the biggest challenges in direct mail donor acquisition is designing visually appealing fundraising materials that are attention-grabbing.

Mail 52

Mail Campaign Donor Tips 52

Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Storytelling is a skill. Storytelling is a powerful tool. And, the newest installment in the series is equally good, informative, practical and actionable.

Story 52

Story Storytelling Chapter Teach 52

Pamela Grow

SEPTEMBER 20, 2023

Since its inception in 2014, Murad has acted as Creative Director and Chief Technologist to help nonprofits spread their vision online through engaging design, intuitive software, and strategic communication. Imagine this: a new site visitor passionate about your cause is looking for an organization to support and lands on your website.

Websites 52

Websites Donor Strategy Demonstration 52

ASU Lodestar Center

FEBRUARY 2, 2016

Obviously, this makes your video content very important. I constantly hear from nonprofit organizations struggling with how to effectively leverage the attention of this digitally-immersed audience. In a video, your message needs to be immediate, concise, and captivating because you have approximately five seconds to get my attention.

Video 40

Video Digital Storytelling YouTube 40

AccelEvents

AUGUST 7, 2020

Again, this gets them thinking about their expectations (while letting you in on them) and creates an emotional connection to your event and its content before you even get started. Use Storytelling. . . . . Storytelling enables a phenomenon known as mirroring. Storytelling is another great way to invoke the senses.

Virtual 52

Virtual Brain Storytelling Audience 52

Saleforce Nonprofit

APRIL 21, 2021

By: Devi Thomas, VP of Marketing Communications at Salesforce.org and Amy Goddard, Manager of Marketing Communications at Salesforce.org. Clubhouse is an audio-based social media platform that is gaining significant attention. The potential here goes beyond the average marketing or communication channel. Devi Thomas.

Community 106

Community Build Texas Audio 106

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2018

Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Mark Zuckerberg’s recently announced that Facebook’s News Feed will be veering away from branded content to prioritize content posted by personal accounts.

Profit 86

Profit Video Facebook Marketing 86

NTEN

MAY 12, 2011

Given the attention that Data gets from the media, influencers, and the hill, we believe that every communications department is obligated to look closer at their data and how they are using it - and should be tapping into it to get work done towards your organizations goals. Focus their attention, and they'll get it.

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Data New York City Storytelling New York 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Before you hire a designer, work with your in-house design or do it yourself, it is a good idea to identify the goal, audience, data, and key message that you to communicate. So you also need data visualization, marketing, and storytelling skills. Your graphic designer will certainly help you refine this initial idea.

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Design Colorado Chart Storytelling 131

Connection Cafe

AUGUST 19, 2016

Unless you’ve been living under a rock with no Internet, you realize that the amount of video content on social media has skyrocketed over the past few years. Here are just a few stats about video content : 1/3 of all online activity is spent watching videos. But why is video content so compelling? Can they do it?

Video 20

Video Content Storyboard Movie 20

Get Fully Funded

JUNE 16, 2022

Getting Attention’s nonprofit marketing guide offers a few tips for how to create eye-catching, unique messages: Use storytelling strategies. Pay attention to communication preferences. Visuals grab attention, especially when your supporters are scrolling through text-only messages. Add visuals. Online ads.

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Raise Campaign Money Online 59