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#13NTC Session: Mindful or Mindfull Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

This blog post serves as a resource page for a session on mindfulness with Rob Cottingham and Jana Byington-Smith. Description: How nonprofits can stay focused given all the distractions inherent in today’s attention economy? To provide best practices for taming the digital jungle that assaults our brains everyday at work.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean.

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

It’s that time of year again, where we trade in our flip flops for sweaters and pumpkin-spiced lattes. We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works.

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Time Management for Nonprofit Social Media Professionals: What’s Your Best Tip?

Beth's Blog: How Nonprofits Can Use Social Media

In the nonprofit sector, time is our most valuable resource. Distractions are time wasters and you need to manage them no the other way around. Some interruptions come from our physical environment. What do time management techniques and good habits look like in an age of connectedness? Brain Fitness.

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How To Avoid Becoming Addicted To Your Mobile Phone

Beth's Blog: How Nonprofits Can Use Social Media

Recently, 60 Minutes did a piece on Brain Hacking or intentionally designing apps so you feel the need to to check in constantly. Rosen’s research has found that the average person checks their phone every 15 minutes or less and that approximately 50% of the time there isn’t a notification beckoning them to do so.

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