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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. They let organizations use data to improve their fundraising.

Donation 244
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5 takeaways from the Fundraising Effectiveness Project’s 2023 data

Candid

The Fundraising Effectiveness Project ’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. The retention rate, by contrast, fell 2.5% from the previous year.

Data 89
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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

One piece of data taken alone doesn’t tell the whole story. To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming.

Metrics 52
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Let Data Drive Your Decisions

Bloomerang

Fortunately, data can help you make good decisions during uncertain times. Why data should drive your decisions Many key industries, including retailers, manufacturers, and healthcare organizations, use data to inform decisions. To be successful despite uncertainty, you must let data drive your decisions.

Data 104
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The 10 Most Popular sgENGAGE Articles Published in 2021

sgEngage

Let’s reflect on this year’s most popular sgENGAGE articles. Whether you are seeing these for the first time or this is a refresher for articles you’ve read and loved, we hope this list helps you to continue to navigate the current social good challenges successfully. Interested in contributing to sgENGAGE in 2022?

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4 Communications Strategy Tips for Donor Retention

sgEngage

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Personalize all appeals . Segment your audience . Focus on impact storytelling .

Retention 100
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Data quality vs. data quantity: let’s end the debate!

3rd Sector Labs

When it comes to nonprofit data, especially donor data, there’s a running debate. Which is more important, data quality or quantity? Put quality first, especially donor data quality. We have discussed the problem of data hoarding in the past. Donor data quality must come first. Donor retention.

Data 144