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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. How are you tracking success? There are many marketing technology tools that can help you measure success. Association Analytics Tip: Always be deliberate in the data you ask for! Online Tracking.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Track progress, celebrate results.

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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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How to leverage business analytics insights with Association Management Software (AMS)

Nimble AMS

Not every organization that uses business analytics must be a for-profit company. Professional societies, trade associations, and nonprofit groups can all use analytics tools to improve their staff operations, reach more members and non-members, and make meaningful progress toward their mission and goals. .

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Does it fluctuate?

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How to Set Up Google Analytics and Google Tag Manager on Your Cvent Event Pages

Media Cause

Setting up tracking using Google Tag Manager can be very challenging, but the Media Cause Marketing Technology team has conducted research and found a way to add Google Tag Manager to your event pages. Cvent pageview = cvent_page_view Cvent Registration = reg_complete 6. Go to the specific event you want to add GA4 to.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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