Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices.

Analytics 52

Analytics Google Phase Nonprofit 52

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. What is the state of your association’s data?

Associations 136

Associations Data Benefit Practice 136

.orgSource

APRIL 25, 2023

Even with the threat of recession on the horizon, these statistics indicate that the Great Resignation does not appear to be a passing trend. The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% HR analytics can bring objectivity to what is frequently a highly subjective process.

Application 221

Application Statistics Culture Job 221

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. Identify patterns and trends to align products and services to the member journey. S ee how NCARB was able to leverage their analytical insights by launching a new publication for their industry. And you might find retention rates increase. People have different wants and needs.

Data 169

Data Associations Product Stream 169

Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 361

Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 309

Software Guide Award Grant 309

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Consider adding direct mail appeals alongside your mobile strategy to capture a wider audience and boost your conversion rates.

Trend 98

Trend Campaign Fundraising Mobile 98

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Your own careful review of the report is encouraged.

Action 73

Action Report Practice Fundraising 73

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Crowdfunding. About the Author.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

Nimble AMS

NOVEMBER 13, 2022

Rate your staff’s understanding and use of your current software. . Are you looking for specific software solutions like automation, AI, or predictive analytics with your next technology purchase? Creating a timeline for your project will help you stay on financial track, ensuring you hit your goals sooner.

Tips 131

Tips Time Associations Software 131

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. There are rage tweeters and arrogant trolls that occasionally trend to the top. 8) Get to know your Twitter Analytics Dashboard.

Twitter 355

Twitter Practice Social Media Nonprofit 355

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 77

Integration Data Nonprofit Platform 77

Nucleus

AUGUST 17, 2021

It’s why your response rate to surveys dwindles over time. Know what you want to track and why you are tracking it. Trends are identified over time, so don’t survey once and wait seven years to do it again. Many of us in the member industry believe that we have entered the era of data analytics.

Survey 130

Survey Data Analytics Associations 130

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone. Do you think that the new analytics will only add fuel to the fire that we call validation?

Track 65

Track Twitter Analytics Metrics 65

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. This trend is unlikely to change. Let’s translate these trends into tactics. Use analytics to identify the donors most likely to become sustainers and target asks.

Online 93

Online Fundraising Benchmark Adwords 93

sgEngage

NOVEMBER 10, 2023

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Increases Retention Rates and Donor Life Cycle With each recurring donation, your organization may send thank-you notes with suggestions to stay engaged beyond financial support. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 84

Tools Donor Fundraising Survey 84

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

APRIL 23, 2019

Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around? 3) Tracking the Donor Journey or Donor Funnel. Clearly, understand prior to the implementation their track record – are they on time, on budget, stayed within the project scope?

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Sustainable Fundraising Understanding and engaging with donor trends allows organizations to implement a donor action plan that aligns with the network’s unique goals.

Management 52

Management Donor Blackbaud Retention 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 84

Software Free Tools Adobe 84

sgEngage

FEBRUARY 23, 2022

If you have access to analytics , this is the time to reexamine the results! But if not, your fundraising solution should include some type of data insights, like wealth ratings, next ask amounts, or giving trends. Look at macro trends. . Let your CRM help you manage, track, and report your work.

Review 86

Review Fundraising Proposal Gift 86

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

Bloomerang

OCTOBER 1, 2021

A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . Donor growth rate: the percentage increase in the total number of donors compared to the previous year. Predictive analytics.

Report 121

Report Data Donor Metrics 121

Nimble AMS

FEBRUARY 3, 2022

Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Data Analytics and Reporting Tools. An AMS might include the following.

Associations 141

Associations Professional Software Tools 141

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conduct research about your organization’s specific market, working to identify marketwide consumer and technology trends. Track trends. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Launch your campaign.

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

NOVEMBER 22, 2022

An ad’s Quality Score is calculated by three things: Expected Clickthrough Rate – The likelihood that the ad will be clicked when viewed. Similarly, you are able to add columns to your Google Ads reports that show the expected clickthrough rate, the ad relevance, and landing page experience. Make Sure Your Pages Are Mobile Ready.

Google 52

Google Results Websites Grant 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items. Keep an eye on your campaign progress as soon as you open the app with the dashboard.

Org 80

Org Raise Tools Help 80

Connection Cafe

APRIL 29, 2011

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there.

Analytics 54

Analytics Google Metrics Rate 54

Connection Cafe

JULY 11, 2013

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. Mobile Analytics. It’s often tough enough for nonprofits to make sense of web analytics. Questions like: What are your mobile donation form conversion rates? What are your email click-through rates on mobile devices? Mobile Email.

Mobile 42

Mobile Trend Analytics Search 42

Achieve

JUNE 2, 2021

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. explain how your CRM can be used to track and populate your letters with details that give each letter a personal touch. . ? . direct mail campaigns. This guide will explore the.

Mail 94

Mail Course Campaign Digital 94

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program.

Gift 97

Gift Raise Guide Relationship 97

Nimble AMS

MAY 5, 2022

TIP: Using predictive analytics and artificial intelligence functionality in Nimble AMS , you can predict which members will donate and how much they will give. Be sure to set up at-a-glance dashboards and more detailed reports to help you track how you’re progressing toward your fundraising goals.

Associations 122

Associations Effective Tips Fundraising 122

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Whole Whale

JANUARY 27, 2022

LinkedIn Analytics with Shield AI tool for a personal profile. This can be used to track the engagement rates overtime of the posts on a personal profile. DIY Multimedia tools to create social content Canva for nonprofits – pictures dominate social comms and a good canva template can go a long way.

Profile 98

Profile Social Linkedin Audio 98