The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Our article talks about website conversion – its definition, examples, how to calculate them, and what a reasonable conversion rate looks like. Your conversion rate is the percentage of people who have completed your desired action. How to Calculate Website Conversion Rate.

Understanding Conversion Rates in Google Analytics

Byte Technology

Google Analytics, still considered the go-to tool for individuals and companies seeking to understand how effective their websites are to visitors and users, has certainly changed the way websites are designed, redesigned and administered. However, website analytics experts are lamenting the fact that not enough people understand and are truly utilizing the results of one of Google Analytics most misunderstood—and indeed debated—feature: conversions.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Log in to Google Analytics > Click on Conversions on the left-hand side > Click on Goals > Click on Overview > Click on gray Set up Goals button.

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5 New Google Analytics Statistics For Nonprofits

TechImpact

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step? What more can you learn from Google Analytics? Fundraising Tech analytics data donors google analytics nonprofit nonprofit technology npTech

Twitter Analytics And Your Nonprofit

TechImpact

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content. Twitter Analytics.

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating.

Social Media Analytics: The Basics

NonProfit Hub

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . From social media analytics, you can uncover tons of insightful information about your organization’s online presence, from the best time of day to post, to which type of content your audience engages with most, to how much your accounts have grown over time—and so much more. Engagement rate is the ratio of total impressions versus total engagements.

Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track

Connection Cafe

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. What are Google Analytics goals?

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy.

5 Google Analytics Stats To Track Fundraising Success

TechImpact

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. Have a good tip for tracking your fundraisers success in Google Analytics? The post 5 Google Analytics Stats To Track Fundraising Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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How-to: Improve Your Site's Bounce Rate (Intro to Google Analytics Advanced Filtering)

NTEN

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. But unless you're a consultant working with several nonprofit clients, you're probably working in a vacuum: you know your own site's bounce rate, but you don't know how good it is compared to other sites.

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Understanding Volunteers and Donors With Analytics

Connection Cafe

Here are a few ways data can be used to track donor and volunteer motives: Your nonprofit can use website data to better understand which messaging has the highest conversion rates. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

Maximize ROI by Minimizing Spam Rates

NonProfit Hub

If the rates are high enough they will automatically have your emails sent to spam or deleted. So if your spam rate is 9%, you are losing out on the potential to be making an extra $10,800 from your email marketing each year. Taking a look at overall analytics to study the statistics of opens and clicks is necessary, but don’t put all of your stock into blanket analytics. Ultimately, spam rates are in your control.

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It Slices, It Dices … It’s Google Analytics Advanced Segments!

NetWits

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Don’t be dismayed by the naming, Google Analytics advanced segments are really easy to use! These are segments that Google Analytics gives you by default that can be applied to different reports.

4 Ways Data and Analytics Can Help Nonprofits Achieve Positive ROI

Connection Cafe

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post. It is appropriate to expect positive ROI from data analytics, but remember that expectations must be fueled by actions! Focus on top-rated prospects.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing. Google Analytics for nonprofits without defined goals should be hard to imagine. 3 Reasons to Use Google Analytics Goals.

Enabling Learning & Performance Analytics with xAPI

Web Courseworks

Mike Rustici , President of Watershed LRS, will be presenting “Enabling Learning & Performance Analytics with xAPI”on November 28th as part of our Though Leaders Series Webinar! As part of his presentation, he will be talking about the evolution of xAPI and its adoption in new technology, as well as how xAPI has fueled learning analytics in large enterprise deployments, and the necessity of scale-able learning.

Debunking the open rate | Beaconfire Wire

Allegiance Group

» Debunking the open rate Posted Monday, June 30th, 2008 at 2:01 pm by Jo (31 posts) When you’ve worked hard on an email campaign, you want to know how well it did. Depending on your CRM/email service, you probably have a plethora of statistics to consider: send rate, open rate, click-through rate, hard fails, soft fails… the list is either fantastic or overwhelming, depending on your point of view. So open rate should be pretty important, right?

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GA, Tell Us What #BirdsTellUs! A Dashboard for Engagement Analytics

Allegiance Group

Not only was it exciting to develop a custom web app for such an important cause, this campaign gave us the chance to really leverage the power of Google Analytics (GA) Dashboards in depth. The implementation was done through Google Tag Manager(GTM), to track events and pass engagement tracking data into Google Analytics (GA); goal funnels were also built into GA to measure conversion rates of visitors sharing birds on their social media feeds.

Enhancing Your Major Gift Fundraising Strategy with Analytics

Connection Cafe

As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program. In combination with a feasibility study, nonprofit organizations often look at analytics to identify the overall potential from their prospect base by discovering who would likely give significant gifts to help realize a campaign goal.

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics. However, it’s clear that inserting accounting categories into e-commerce transaction analytics is just improper.

Blackbaud Sphere Remarkably Bad at Google Analytics Ecommerce Tracking

Confessions of a Non-Profit Executive Director

Let’s take a quick look at Blackbaud’s e-commerce tracking implementation of Google Analytics. To be fair, we weren’t asking for the simple Analytics reports that show bounce rate or unique visitors. This was the e-commerce portion of Google Analytics where donations and purchases were actually tracked within Google Analytics. However, it’s clear that inserting accounting categories into e-commerce transaction analytics is just improper.

How Would Rate Your Prospect Management System? Part 1

Connection Cafe

Here are Target Analytics, our high-touch modeling team asks our clients to rate where they are at with a prospect management system. The first rating choice is “Level 1,” and this rating means that the organization does not have a formalized prospect management system in place. The four answers vary from no formal system in place to a well-oiled machine. Over the coming weeks, I will explore a few ideas within each stage of the four possible answers.

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How Would You Rate Your Prospect Management System? | Part II

Connection Cafe

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. Let’s say your organization rates itself the following: “Level 2: Informal system with some contact sheets completed, some assignments, minimal actions tracked with less than 50% adoption.”. Analytics major gift prospects moves management prospect management prospect meetings relationship management system tracking

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5 Steps to Optimize Conversion Rates After an Advocacy Action Alert

Connection Cafe

Google Analytics is one example of an outcome indicator. Google Analytics tells a story that you may not be seeing about your online advocates. 5 Steps to Create a Strategic Action Alert: Step 1: Use the Google Analytics URL Builder Tool. Copy your action alert link to your clipboard and use the Google Analytics URL Builder Tool to build a link to track visitors coming to your action alert when it is shared on various social networks.

Google Analytics - Site Search

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard and the second and third posts for a tour through some of the most useful reports around visitors & even more exciting reports about visitors and the fourth post on excluding internal traffic from Google Analytics reports. When you think of search engines, you probably think of Google, but maybe not Google Analytics.

Using Analytics for Design Decisions

Allegiance Group

Web analytics is usually left to marketers looking to fine-tune shopping carts, hone in on AdWords, track campaigns, and conduct a whole bevy of marketing tasks. But when a site is undergoing a creative or architectural facelift, it is the perfect time to dive into analytics and make the right decisions. Creative Decisions: Analytics packages can tell you a lot about the technology your audience uses. Looking at your analytics may surprise you.

How to check whether you are tracking visitors (and conversions) across your websites in Google Analytics (aka cross-domain tracking)

Allegiance Group

When a site visitor goes from your main website to your donation page, is Google Analytics (GA) tracking their visit across each of your domains as one visit, or a series of separate visitors? Your ad dollars should be allocated based on conversion rate, rather than click-through rate, so if you don’t have cross-domain tracking, you could be missing an opportunity for massive optimizations of your advertising ROI. Analytics

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How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

In Part I , I covered rating choice “Level 1,” and how this signifies that an organization does not have a formalized prospect management system in place. In Part 2 covered rating choice “Level 2” and included tips on what data to start tracking in your CRM system (or spreadsheets) to create a central repository of your activity with your major and planned gift prospect pool.

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Google Analytics Videos on YouTube!

Beth's Blog: How Nonprofits Can Use Social Media

I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers , Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics. I just had to blog this one about bounce rate. Average bounce rate for web sites ??? Bounce rate is a great qualifying metric ???

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. For example, if you have a repeat attendance rate of 12 percent and your peer events post 20 percent retention, you’re working extra hard to recruit new people.

The Secret to Unlocking Google Analytics for Nonprofits

NonProfit Hub

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing. Google Analytics for nonprofits without defined goals should be hard to imagine. 3 Reasons to Use Google Analytics Goals.

Cool new features in Google Analytics

Allegiance Group

Google has been slowly rolling out new features in Google Analytics over the past couple weeks – some more visible than others, but all of them pretty powerful. We all know there’s a lot of useful, actionable information buried in our Analytics reports, but often don’t have the time to sift through and find them. It won’t give you all the details, but it will tell you if you get a large spike in search traffic, or if your bounce rate peaks.

6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? So, the first way to boost your open rates is to start using an Email Service Provider (ESP) like MailChimp, Emma or Constant Contact. A proper ESP is normally low-cost (if not free) and offers in-depth analytics, list management and CAN-SPAM compliance features. This infrequent contact almost ensures low open rates. Open rates went up every month by 15%.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. Three Analytics Tools to Gauge Your Social Audience’s PulseGuest Blog by Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits.

Postage Savings Through Analytics

Connection Cafe

Several of our clients have asked for my input on a couple topics in the past week: the first being the postage increase that takes effect on April 17th (first class and standard mail presort will see an average rate increase of 1.8 As Roger Craver points out, new donor conversion rates continue to drop, while the USPS continues to increase postage rates. So, how can we use analytics to reduce postage costs in acquisition without harming results?

Leveraging Analytics for Mobile Marketing and Search Advertising

Allegiance Group

Curious about how you can use analytics to maximize ROI of your mobile outreach? Here’s a few key takeaways nonprofits can use, along with a link he provided that will create a custom mobile report within your own Google Analytics setup. By taking advantage of the analytics SDKs, you can track whether people follow through to actually download your app, allowing for calculations of advertising conversion rates (and ROI).

Google Analytics for Nonprofits - Part 1

Connection Cafe

This post is the first in a monthly series about Google Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from Google that you can add to your site to give you information about how people are coming to your website and how they behave when they get there. Most clients I’ve talked to have Google Analytics installed, but aren’t always sure how to use it effectively. A lower bounce rate is almost always better.

You have been abandoned

NetWits

Most nonprofit websites see a donation form abandonment rate of around 50% - 70%. Content Marketing Interactive Mobile Online Fundraising Web Design Donation Forms Google AnalyticsYes, that’s more than half of the people who have found your website, gotten interested enough to click the “donate now” button and looked at the donation form decide not to make that donation. Here's what you can do to improve this.

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Tech Soup Blog

Under her leadership, the world’s only series dedicated to social media for social good has earned a 92-percent approval rating from more than 2,500 nonprofit leaders across the country. Nonprofits get free access to Google Analytics , a robust tool that tracks what turns your audience on or off when they land on your site. This guest post was authored by Ritu Sharma, Social Media for Nonprofits co-founder and executive director.

The Scoop on the New and Improved Google Analytics

Care2

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. The rates at which visitors abandon different pathways. rating.