Bloomerang

JUNE 14, 2021

A new survey from McKinsey finds responses to the Covid-19 pandemic sped business adoption of digital technologies by several years—and many of these changes will likely be here for the long haul. Survey results suggest a seven-year increase, on average, in the rate at which companies are developing digital products and services.

Digital 121

Digital Strategy Nonprofit Phase 121

Allegiance Group

JUNE 13, 2024

To prepare for the planning stage, get to know your donors by: Using data analytics tools. You or your marketing agency may conduct interviews with target audience members, share surveys, create audience personas, perform A/B tests, and more. Conducting user research. Performing audits. What makes your nonprofit stand out? Contact Us!

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

AFP Blog

AUGUST 11, 2011

Research Report: A Framework for Social Analytics | Thought Experiments : "Research Report: A Framework for Social Analytics Posted on August 10, 2011 by susanetlinger. Wherever I go, the question I hear most often is this: “What is the ROI of social media?”

Analytics 29

Analytics Research Report Experiment 29

Whole Whale

SEPTEMBER 22, 2020

Send a survey. Ask your website audience to take a survey as an ‘expert’ on a topic and make one of the fields an email address so they can be sent the findings of the survey. Set up Google Analytics with clear goal tracking for emails so you can measure the ROI of any campaign. Online Course.

Ideas 98

Ideas Donor Work Online 98

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. This is a very important data point in your overall valuation assessment to determine if you are getting a profitable ROI. Aside from membership, do you know the most valuable products your association offers?

Product 282

Product Associations Measure Analysis 282

3rd Sector Labs

AUGUST 15, 2014

social media, surveys, conversations) to let donors know they are being heard and appreciated. Everyone wants to see their ROI. Then measure the results, and with data in hand, adjust your fundraising appeal communications, even tinker with your segments. Use small data (i.e. Data and story-telling. It makes us feel good.

Digital 138

Digital Data Marketing Org 138

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

Arts 110

Arts Social Media Studies National 110

DNL OmniMedia

NOVEMBER 14, 2023

From volunteer management to advanced analytics and marketing automation, integrations make Salesforce a dynamic platform that can evolve alongside an organization’s growth and changing requirements. Design: Create a comprehensive battle plan for the migration, including how pre- and post-migration quality will be measured.

Consultant 52

Consultant Nonprofit Integration Review 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" She talked about the importance of measuring your social media efforts.   This was a great positive spin -- rather than measure to show me or prove the impact, it's measure so you can quantify it.     The reason to measure is to determine whether to continue or not.  

Social Media 50

Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

I'm speaking at the eMetrics the premiere conference for Web measurement geeks.    Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo? "   He asked, "how do you measure loyalty?" 

Marketing 50

Marketing Measure Metrics Hunger 50

Bloomerang

NOVEMBER 10, 2023

Send a survey if you don’t hear back. Use your CRM to develop a report template to measure your program’s impact. Track marketing metrics such as email open and click-through rates and social media engagement analytics. Send an event invite for an upcoming opportunity, such as a volunteer initiative or stewardship event.

Gift 102

Gift Raise Guide Relationship 102

Connection Cafe

NOVEMBER 7, 2013

1. You can get measurable results. Everybody wants to see the return of investment (ROI) and draw a clearer picture to see if the efforts put in something have results or not. Well if in the first place your action was based on reliable data, for sure you can measure the outcome.

Data 38

Data Management Nonprofit Survey 38

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   How do you use qualitative information and perhaps survey data from readers effectively? 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

AccelEvents

DECEMBER 17, 2020

Measuring the success of your event is a key step in evaluating your effectiveness and determining which elements of your event worked well and which came up a little short. . But, how do you measure the success of a virtual event? KPIs to Measure Virtual Event Success. Here are just a few KPIs that can shed some light: 1.

Virtual 52

Virtual Measure Registration Sponsor 52

Connection Cafe

JULY 26, 2011

Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study. The process of proving ROI is complex.

Integration 32

Integration Marketing Org Channel 32

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 79

Ideas Online Fundraising Tips 79

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) Evaluation: Measure outputs and outcomes. Keep reading. Use Your E-mail Signature.

Communication 93

Communication Effective Impact Benchmark 93

Neon CRM

APRIL 27, 2023

And understanding your audience is a lot easier when you have a nonprofit CRM that allows for detailed interaction tracking with customizable fields and powerful analytics. which stands for “Specific, Measurable, Attainable/Ambitious, Relevant, Timely.” Direct Mail: Direct Mail is very expensive, but it can also provide a great ROI.

Guide 78

Guide Nonprofit Volunteer Hosting 78

Care2

JULY 2, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" However, it’s important to note that none of them are 100% at measuring results.

Social Media 70

Social Media Track Media Tools 70