Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. This is the most important part of your web analytics. Unique visitors per day/week/month. Cost per visitor.

Analytics 54

Analytics Google Websites Metrics 54

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Get Fully Funded

JUNE 27, 2022

If you have a CRM with an analytical dashboard, like Little Green Light or Bloomerang , you are presented with this number daily. Did you maintain a 3:1 ratio , providing donors with three warm touches between Asks? But measuring your fundraising effectiveness can help you do less, by showing you which tasks to focus on.

Evaluation 72

Evaluation Fundraising Raise Grant 72

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

In Google Analytics I'm closing looking at referrals. I wanted to see if Avinash Kaushik had written in depth about analyzing Twitter in Google Analytics - I found his reference in his blogging tips that Twitter was golden in terms of referral. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?"

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. This is a book giveaway that John Haydon did for my book, Measuring the Networked Nonprofit. Experiment, Measure, Learn, and Revise. It is important to measure along your whole engagement model (see my earlier post ). or “Love it!”

Practice 107

Practice Tips Social Meme 107

Connection Cafe

OCTOBER 12, 2017

Target Analytics studies donors and fundraising data. Enhancing Your Major Gift Strategy with Analytics. The role of an analytical analysis is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize. Embracing Change.

Gift 35

Gift Strategy Benchmark Arts 35

Connection Cafe

JANUARY 12, 2015

Reality: Across all of the nonprofits we measured, an average 9.5% The ratio of mobile-to-desktop donations also varied significantly across organizations. When measuring the top quarter of organizations with the highest mobile-to-desktop gift ratio, the average climbed to 17.8%. Crack open Google Analytics.

Mobile 20

Mobile Fundraising Ratio Registration 20

Amy Sample Ward

APRIL 27, 2009

Analytics tools. what things need to be measured. Think about which things you really need to track and measure those, not everything you could possibly track. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.),

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

The tools include Google Analytics, PostRank, Feedburner, and others. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Avoid Analytophilia Alexandra Samuel coined that phrase in a post on social media analytics and metrics about the greatest peril of social media: analytophilia. She recommends that you don't go into your analytics or stats program without composing a specific question first. Readership growth This means content consumption.

Measure 95

Measure Tips Metrics Bookmarking 95

Nonprofits Source

NOVEMBER 21, 2022

Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Tip 4: Consult Microsoft’s Analytics Options.

Grant 97

Grant Nonprofit Digital Metrics 97

CauseVox

JUNE 1, 2021

This is the true measure of success that ties tangible impact back to individual donations. Measurable – How do you plan to track your progress and milestones? Traditionally, companies offer a 1:1 match ratio but some employers do a 1:2 or even a 1:3 match on all donations, up to a maximum amount. Impact Created.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites. Conversation Rate (measuring success in a social medium). But the stats.

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. How to set up Google Analytics. The efficiency ratio , also known as the revenue to cost ratio. The best part of the efficiency ratio is that it doesn’t involve any complex math. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40

Content Leadership Marketing Files 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Read " What Is The ROI for Social Media " by Jason Falls which includes an interview the queen of measurement, KD Paine. If you use wordpress, Joost Blog Metrics you can get a comment to post ratio. What's the value of that?

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. You can track this by measuring the page’s conversion rate. Make secure donations.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Also, most of the audiences I'll be talking to are not web analytics geeks either, so will need a basic and condensed overview too. Standardized metrics for measuring the ROI of social media strategies are a moving target. Owyang ).

Metrics 56

Metrics Social Media Media ROI 56

NTEN

MAY 5, 2015

He attributes Water for People’s success to their relentless focus on (and measurement of) outcomes. There were a lot of data points they could measure, but by selecting and focusing on six key levers and limiting the sources of data (for now), they have a usable program to which they can continue to add functionality and improvements.

Data 36

Data Conference Report Proposal 36

Qgiv

JULY 21, 2022

Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page. Set up conversion tracking goals using Google Analytics, which is required for ongoing Google Grants maintenance.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33

Nonprofits Source

JANUARY 13, 2017

It would be a stretch to prove a link between the post and exceeding donation goals without tracking analytics. Google Search Console (formally webmaster tools) and Google Analytics are free, and powerful tools in marketing a nonprofit organization. How to set up Google analytics. No one is reading your work.

Research 89

Research Marketing Case Study Search 89