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GA4 FAQs: What Mission-Driven Organizations Need to Know

Forum One

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Which visits lead to engagement?

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How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

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Integrating Your Nonprofit Email & Website Strategy: 5 Tips

DNL OmniMedia

As a nonprofit, you likely use a variety of methods to promote your services and gain more support—two of the most common being email and website marketing. While you can keep email and website marketing separate and still see success, combining the two offers unmatched insights and results.

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6 Best Practices For An Awesome Nonprofit Website: An Infographic

Twenti - Digital Marketing For Nonprofits

Make sure your website is up to scratch by keeping these six best practices in mind. . Is your website wowing your donors? . A great website is hugely important in creating a modern nonprofit. If your website is outdated or difficult to use, you’ll lose potential donors and appear unprofessional or unreliable.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

We’ll cover: The best nonprofit credit card processing solutions How to choose the right nonprofit credit card processor Nonprofit credit card processing: FAQs The best nonprofit credit card processing solutions 1. One of the greatest benefits of the Bloomerang Payments system is fraud management and protection.

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5 Tips To Drive Traffic to Your Donation Page

Twenti - Digital Marketing For Nonprofits

Once a potential supporter reaches your website or social media profile, it should be optimised to make sure that visitor reaches the donation page. Check out our other blog articles on what makes a good nonprofit website and on what makes an effective donation page. It is important that you host your donation page on your own website.

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11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking

Twenti - Digital Marketing For Nonprofits

If supporters are staying on your website or just viewing one page? Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Essential companion reads for this article are our Beginner’s Guide to Analytics and our Guide to Custom Analytics Dashboards for Nonprofits.

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