M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either. Recommended events can be found here.

Analytics 90

Analytics Google Track Data 90

Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.

University 52

University Analytics Data API 52

Association Analytics

JUNE 21, 2023

If you’re struggling to find someone to share your data woes with, we’re here to help you decipher the signs and get you back on track. Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. For example, include any details on how that KPI may impact other projects or results.

Associations 319

Associations Challenge Data Taxonomy 319

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. Luckily, there are a number of great reports available to help you set a benchmark against industry averages.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

JULY 6, 2023

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. For example, if you’re undergoing frequent staff turnover, a change in leadership, or are understaffed, you may find an issues-based strategic planning model to be the best choice. Let’s get started.

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Examples Guide Model Nonprofit 117

Media Cause

NOVEMBER 15, 2022

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot.

Guidelines 52

Guidelines Track Practice Analytics 52

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. One example of thought leadership is this blog! Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 107

Analytics Digital Tools Measure 107

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. Almost all organizations produce some sort of annual financial reporting, but it’s may not always be public information. For example, your nonprofit might have a fund for scholarships.

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Software Guide Award Grant 312

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Nonprofit Tech for Good

MAY 13, 2022

Let me give you an example. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. How can we track marketing initiatives using UTMs?

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Donor Track Campaign Facebook 297

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. With access to turn-key dashboards, automated reports, and support from our team of experts, reporting impact becomes easier than ever.

Grant 52

Grant Software Management Analytics 52

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

Nonprofit Tech for Good

APRIL 2, 2023

The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events. A few places to make sure you have boiler plate language are your website, annual and impact reports, one-on-one donor communications, and newsletters or publications distributed by your organization.

Tools 361

Tools Fundraising Analytics Analysis 361

Nonprofit Tech for Good

APRIL 10, 2022

” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month. For example, if you send a tweet on Monday morning at 8 am, retweet that same tweet the next day at 1pm. The service provides early access to new Twitter tools and a variety of unique features.

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Twitter Practice Social Media Nonprofit 356

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 73

Action Report Practice Fundraising 73

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty.

Aggregator 169

Aggregator Associations Activities Active 169

Media Cause

JUNE 9, 2022

We all know it can get tricky to work with outside vendors; setting up pixels correctly, getting reports, and ensuring that leads are attributed properly. Love them or hate them, cookies go a long way when tracking attribution. After a bit of searching, I found the answer in a very familiar place, Analytics Mania.

Track 52

Track Problem Donation Gift 52

Nimble AMS

MAY 6, 2022

For example, Nimble AMS is built on the Salesforce CRM platform. CRM technology helps you to know your members better, build and track interactions with them, and gain useful business intelligence on membership trends – all in a streamlined way. Artificial intelligence (AI)/predictive analytics?. The Nimble AMS?system

Associations 129

Associations Template Classes Platform 129

Whole Whale

SEPTEMBER 26, 2023

Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. Organizations need to sign up for an account and install a tracking code on their website. Additional Resources Should I use Microsoft Clarity and Google Analytics? Which tool is right for you?

Analytics 52

Analytics Google Analysis Case Study 52

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 76

Analytics Museum University Google 76

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

Analytics 52

Analytics Google University Alternative 52

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. If you’ve built reports on web traffic or page views as a way to understand who engages with your website and when, the information simply won’t be available in the same way after July.

Time 72

Time Metrics Analytics Adopt 72

sgEngage

MARCH 7, 2024

As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents. Being aware of these common pitfalls is crucial for maintaining the integrity of your financial reporting and in turn, the trust of your supporters.

Activities 77

Activities Active Activism Comparison 77

Nucleus

AUGUST 17, 2021

Data Into Action Often associations collect data and read the reports but then don’t do anything with it. Know what you want to track and why you are tracking it. Many of us in the member industry believe that we have entered the era of data analytics. Knowing doesn’t matter if you don’t act on it. Can it inform action?

Survey 130

Survey Data Analytics Associations 130

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. That sounds like the title of a report that NTEN might produce that surveys the technology landscape and nonprofit usage and provides an overview of what technologies nonprofits should be looking at in the next 1-5 years.

Analytics 97

Analytics Teach Training Train 97

Neon CRM

MAY 19, 2023

Analytics and Reporting Analytics and reporting are central to improvement. The ability to track engagement metrics like event attendance, email open rates, and other membership activities will help you improve your future outreach efforts. This is an excellent tool for midsized and rapidly growing organizations.

Associations 52

Associations Software Management Module 52

VisionLink

OCTOBER 20, 2020

Our customers can build their own endpoints, as but one example of the power of this API Builder. We do data exchange like no other — with one-click import, export, and bulk update sheets, and an API Builder (not pre-set, fixed APIs). We save our customers at least $20,000 with every data exchange.

Disaster 130

Disaster Money Module Time 130

Nimble AMS

JUNE 25, 2021

When the organization’s systems and processes make that difficult, employees often find workarounds by using spreadsheets to track data. This approach helps you easily keep member data updated and secure as well as gives you a complete view of your member data through reports and dashboards (plus use your data to accomplish more).

Associations 78

Associations Hints Registration Retention 78

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

Track 68

Track Analytics Google Campaign 68

Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt: Source: Apple. 8-event Limit.

Facebook 98

Facebook Aggregator Conversation Measure 98

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? How do I switch from UA to GA4?

FAQ 58

FAQ Organization Analytics Google 58

Nonprofit Tech for Good

DECEMBER 13, 2010

For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Are you tracking Return on Investment (ROI), and how? We’re launching a new content management system, site design, and web analytics tool – all at the same time!

Social Media 210

Social Media Conservancy Interview Media 210

Nimble AMS

FEBRUARY 3, 2022

Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Data Analytics and Reporting Tools. An AMS might include the following.

Associations 141

Associations Professional Software Tools 141

Qgiv

OCTOBER 11, 2023

For example, does your fundraising team know how to tell if a donor or other funder meets the criteria to become deeply engaged? Then, they could pull a report showing the percentage of donors and other funders who are a great match and correlate that with the amount of income produced. Your reports will include a reliable forecast.

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Measure Business Retention Profile 52